When it comes to performing well with respect to search engine optimisation, or SEO to its friends, there are some things that you have to do. This means that you will often see the same tips coming up time and time again.
This isn’t a bad thing. After all, if there is something you need to do, it can be helpful to get regular reminders of these tasks. However, you will likely find that there will be times when you need something different or a tip that you don’t see on every SEO must-do list. Here are some SEO tips that you may have overlooked in 2018.
Improve the speed of your site
If your site takes too long to load, people will log off. The key search engines will note the time it takes for your site to load and they will also note the fact that people are clicking back off your site almost immediately. These are two bad signs for a search engine and if the leading engines see these issues occurring, they will decrease the ranking of your site.
This means you need to take steps to improve the speed of your site. You also need to make sure that your site is optimised for mobile and that pages load quickly on mobile sites.
Ways to improve page speed include:
- Having a high performing level of web hosting
- Minimise or eliminate WordPress plugins
Merge CSS and JavaScript files, which will reduce http calls - Scale and compress images
Develop a personal brand
Your brand is essential. It is what people instantly think of when they see your name, and this means they have connotations of what you have to offer. You need to have a personal brand that is positive and which ensures people think good things about you and that they want to buy from you or continue to see your posts in their timeline.
Your brand is also the factor that will open doors for you, helping you to connect with the right people and ensuring that people want to do business with you. In 2018, having a personal brand is essential in the business environment, and here are a few tips you should follow:
- Ensure that there is consistency between your brands on the leading social networks
- Share content from leading people in your industry and add insight to it
- Engage your audience, including people above and below your industry status
Video must be part of your SEO activities
You should know by now that video is an integral part of your online business activities these days. Your audience wants to see video footage, search engines are looking to provide video content and video content helps you get your message across.
Video production doesn’t have to be expensive, it doesn’t have to time-consuming and you don’t need to be in front of the camera if you don’t want. Videos featuring people talking are made quickly and cheaply on your smartphone, so you can see why so many businesses use this type of video, but it is far from your only option.
Video has a big factor to play in your SEO ranking and the more videos you have, the longer your videos engage your audience, the better for your rankings. This is because when people continue to watch your video content, it sends out the signal that your content is what people are looking for.
It is also important to remember that YouTube is the second biggest search engine in the world in its own right. It is also owned by the company that owns the biggest search engine in the world, which suggests that if you perform well on YouTube, you increase the chances of ranking strongly on Google.
Your video content can strengthen your SEO while ensuring that your audience finds the content to be of value. One fantastic way to achieve is to create videos that answer the many questions that your audience has about what you do, what you offer and why your products or services can help them.
There is also a need to focus on the technical aspects of YouTube, as doing so will increase the likelihood of being found in the search results on site. You should look to optimise your video content while linking to them with high quality links. Another tip that you should consider for improving SEO with video is to embed YouTube videos on your website. This will provide your viewers with an engagement point and will keep them on your site for longer, which is a positive factor for SEO.
If you follow these tips, you will increase your chances of making 2018 the year you enjoy success with social media. This is something that all firms can benefit from, so make sure you help yourself get ahead.
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