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SEO
Which pages to noindex or nofollow on your site?
Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, you’ll know how noindex or nofollow can help you deal with these p
SEO
How to Get Backlinks in 2020
Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots.
No-brainer link building
Unlinked brand, product, name, etc. mentions
This is simply just going to Google, doing a search for these things within quotes, and looking at the first several pages of results to ensure that all of Read More
SEO
rel=canonical: the ultimate guide
A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that can be found on multiple URLs — or even multiple websites. By using canonical URLs (HTML link tags with the attribute rel=canonical) you can have these on your site without harming your rankings. In this ultimate guide, we will discuss what canonical
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SEO
What are sponsored, nofollow and ugc links, and why use them?
Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a user. Why’s that? And how do you implement this on your website? Learn al
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SEO
SEO’s Local Search Cheat Sheet!
What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clients All the moving marketing parts ...in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks down Standard procedures aren’t understood company-wide P
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SEO
Noindex a post or page in WordPress, the easy way!
Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to noindex makes sure search engines never show it in their results. Here, we’ll explain how easy it is to noindex a post in WordPress if you use Yoast SEO.
SEO
Why you should use your focus keyphrase in your introduction
When writing a post or a page, we advise using your focus keyphrase in your introduction. By doing that, you make it easier for your readers and for search engines to find your content. Here, we’ll explain the importance of mentioning your keyphrase early on in your post.
What is a focus keyphrase?
A focus keyphrase is a phrase that you want your post or page to Read More
SEO
How to change a URL in WordPress
Coming up with a clear and catchy URL can be quite hard. Sometimes, you might think of a better URL right after you’ve published your post or page. So, what do you do then? If you are not careful, you could mess up your SEO with 404 errors. But don’t worry, we’ll tell you the right way to change your URL!
Why change a URL?
A good way to optimize your URL is to create a user-frien Read More
SEO
Checking mobile site speed and SEO with Google Lighthouse
Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has always been something of a dark art. The site speed tools we use today are fairly adequate, but with the new Web Vitals metrics Google is trying to co
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SEO
How to write a blog post: A step-by-step guide from preparation to publication
Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog post, you’ll need to invest time in promoting it and keeping the content up to date. Today, we’ll cov
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SEO
Keyphrase distribution: What it is and how to balance it
Ever heard of keyphrase distribution? SEO analysis plugins provides feedback on your keyphrase distribution. But what does this entail? Why does it matter? And how can you balance your keyphrase distribution? That’s what you’ll find out in this post!
What is keyphrase distribution?
You write an article thinking of an idea that you want to put into words. Read More
SEO
How to optimize your landing pages for users
Landing pages are a very important part of your website. And if you optimize your landing pages, you can increase both your traffic and your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go over some best practices to get you going!