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SEO
6 site structure mistakes and how to avoid them!
If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a mistake in your structure. In this post, we will share 6 common site structure mistak
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SEO
Parent and child pages: Linking hierarchical post types for SEO
When we talk about site structure on WordPress we often focus on blogs post: “Use tags and categories and link to your the best fitting related posts!” But you probably have hierarchical post types on your site too. An example of a hierarchical post type is the Page post type; a page can have parent, child, and sibling pages. Inherently, these pages fit in a certain structure and, with little
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SEO
Local landing pages and how to create them
Now more than ever, you have to make sure that your local audience is able to find you online. One way to make this happen is by creating local landing pages, which are designed to help you rank higher in local areas. So, if you want to increase your visibility on a local level or when you have several locations (or areas you service), these landing pages are definitely worth the effort. In this a
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SEO
Page Speed Optimization: Metrics, Tools, and How to Improve
Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical.
How a webpage is loaded
A user goes to a browser, puts in your website, and there is a DNS request. This points at your domain name provider, so maybe GoDaddy, and Read More
SEO
A linguistic approach to creating content that ranks
Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results.
Different aspects of language
Before we can go into the linguistic approach to SEO, we first have to understand what language is. Language consists of many different aspects. Think about it: we make speech sounds or write Read More
SEO
Learn about the three Core Web Vitals: LCP, FID & CLS
Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered by new metrics, with at the centre: the Core Web Vitals. Time to meet LCP, FID and CLS!
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SEO
Blog post checklist: how to optimize for search engines
So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got all the bases covered.