Content marketing uses keywords as a primary form of SEO – but how many is too many? Most marketers would agree that as we move into a new decade, content is and will remain a key component of any digital marketing strategy. Taking the longer view, however, will naturally raise a note of caution. The way content marketing has evolved has been shaped by a range of factors, p

Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is ignored. And when they are read, 50% aren’t considered useful. It’s easy to conclude, as is so often the case, that this m

Expect the unexpected. A cliché. You expect the worst, and yet when it arrives, nothing makes it any easier. We all know one unexpected that leaves us valuable lessons to ponder for the rest of our times: the 2020 coronavirus pandemic. You expect the worst, and yet when it arrives, nothing makes it any easier. We all know one unexpected that leaves us valuable lessons to

In the vast online competition, it’s imperative to be ahead of others. The website is the most crucial factor to capture the user’s attention. Because it takes only 0.05 seconds for a user to decide whether to stay or not. The website is composed of different factors like content, images, graphics, etc. The way it appears to the audience is even more important. So, to run a

Visibility on Google is one of the most critical determinants of your e-commerce success. Nearly 70% of customers make their purchase decisions via an online search engine before they get into a sales conversation.  What will happen if your e-commerce store is invisible to the customers? Your online presence will become worthless unless your website can be found by your target

The event marketing industry has seen a lot of changes because of the COVID-19 pandemic and other global events. Social distancing means that brands cannot rely on in-person events to market or sell products. As countries around the world imposed various forms of quarantine, companies started to shift to a work-from-home setup. These changes have certainly impacted a lot of

Having been in the digital marketing game for over 15 years, we’ve studied literally thousands of businesses on how they execute Digital Marketing. After years of research, experience and learning the hard way, we’ve uncovered the four ingredients to digital marketing success. Are you ready for them? Buckle up and take note!

1. Understand Compound Interest

Near me searches are one of the quickest evolving local SEO keywords in the search engine. Compared to the last year “near me” searches have increased by more than 150%. And! If you are not optimising for local SEO, you are missing out on 46 percent of all Google. Showing up for “near me” searches in the SERP is crucial to the ability of customers to find information about yo

LinkedIn has been established as a popular B2B networking channel for some years now – and in 2020 that strength and value is set to continue. In fact, it’s now the single most popular channel B2B marketers use to distribute content. There’s a good reason for this; the professional focus of the platforms creates a more specific audience than other social networks. By now, most business

The coronavirus (COVID-19) pandemic has significantly altered the way businesses – particularly small businesses – operate in 2020. Several small businesses, both in the United States and worldwide, were forced to close their doors due to the pandemic. In fact, a Proceedings of the National Academy of Sciences of the United States of America (PNAS) survey found that roughly

After reading this article you will have relevant, up to date knowledge, and the confidence to take the correct next steps to take your email marketing campaign to the next level. If you dissect a successful marketing campaign, it contains 4 clear factors which allow it to excel. These 4 factors are

Your landing page is kind of like your ‘hello’ to the world. It’s what your clients, customers, and potential customers will see first. When you’ve invested in Google ad campaigns and have successfully drawn people onto your website, you don’t want to lose them straight away because of a poor landing page. It is good to know that your landing page is just as impo