Today, it is very easy to open an e-commerce store and start selling online. Thanks to platforms like Shopify, BigCommerce, and 3dcart, anyone can launch a store. However, this low barrier to entry means that most e-commerce niches are very competitive, with many brands selling similar products at similar price points and using similar themes. So, in a world where everyone i

Link building is one of the most challenging aspects of SEO. However, it has a huge impact on your website’s SERP rankings. Time and again, almost every ranking factor study shows the importance of links.  Simply defined, link building is the process of increasing the number and quality of inbound links to a webpage to boost search e

Email marketing still heavily dominates most companies’ digital marketing strategy and with good reason. 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. As email marketing has become an integral part of everyday business, having a solid game plan whenever you send out an email to thousands of subscribers is the first step if you

Whether you are planning to increase brand awareness or grow your sales numbers, it can be difficult to achieve your goals without a well-thought-out website. Your audience expects nothing less than a website that has all the information they need to make the right purchasing decisions. That being said, the way people use websites for learning more about the products they

Social media marketing is the process of leveraging social media networks to interact with prospects and increase traffic to a website. Social media marketing centres on getting the attention of your target audience and forging a meaningful connection. While social media can be used to directly promote products and discounts, it is not an effective means to connect with new

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases the chance that people will find their way to your non-profit

Shopify is known as one of the world’s leading eCommerce platforms for many reasons. For instance, Shopify boasts a myriad of user-friendly features that help people build their very own online stores with ease. Not to mention, you can sell your merchandise on Shopify and redirect potential customers from other digital channels like social media. To maximise your use of Sh

“No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. We can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. R

In modern marketing, content is the heart of everything – whether you’re considering the optimization of your website or building promotional strategies for PPC ad campaigns, content is what’s going to get you there.  Blogs, articles, PR campaigns, social media captions, website content, guest posts, emails and much more – these are all different forms of content marke