You want potential customers to find your content in search engine results so that they navigate to your website. To do this, you have two options. You can use a service like Google Ads to strategically place ads when customers search for specific keywords. Alternatively, you can use SEO to rank near the top of the organic search engine results listings. Understandably, many businesses are draw

Hashtags seem like they have been a part of our social media life since centuries. But did you know that the term hashtag only appeared back in 2007? With the pandemic going on, 2007 might feel centuries ago but since that year, hashtags have brought a revolution when it comes to Instagram, Facebook and Twitter. While creating a successful social media hashtag campaign is

What are your social signals telling about you? That really matters. Whether you are a small or large business, the power of social media is undeniable to boost your online presence and optimize brand value. Social media platforms allow businesses to interact with new or existing customers increasing customer engagement and loyalty. Any kind of interaction with the audience o

As goals are set and growth plans are discussed, many agencies and digital tools get to the point where it is decided one method of grooming future clients might be through newsletters. Surely there are good reasons for it as there are several great examples of excellent digital marketing newsletters to subscribe to. However, what is the strategy? Why do some of these news

When people think of SEO, the first thought that pops into one’s mind is keyword optimization. While there is no doubt that the element is an integral part of SEO, it is not everything that matters. Another important factor is link building. In fact, according to Social Media Today, quality links are among the top-ranking factor of the Google algorithm. Yet, over 94 percent o

The Internet opens up a world of opportunities for forward-thinking businesses. Online marketing is the way of the future – and the first step to establishing a foothold online is to have a good website. Nowadays, there is no shortage of ways to get yourself a website. A business could bring a whole IT team on board to take care of the task. On the opposite end of the spectru

88% of B2B marketers use content marketing to promote their brands If you run a business and have a website, you’re probably part of those 88%. And if you’re not, you’ll probably join the gang pretty soon because you cannot stand out on