Text content is one of the most powerful tools that explain product value to consumers, increase engagement, and solve many other business marketing challenges. Now you can often hear that people don’t read enough and they are more interested in the information presented in the form of photos and videos. Undoubtedly, visual content is very descriptive and popular among users. However, almost

Have you ever thought of the quality of the backlinks you’re getting for your website? There are some backlinks that might dent your domain authority and lead to lower ranks in Google. Search Engine Optimization is an integral part of digital marketing, especially during the global pandemic. Using SEO tactics, you can increase your visibility and drive more traffic to you

The vast space of digital marketing is full of undiscovered potential to grow your business. From content marketing to social media management, you can choose from a wide variety of effective digital marketing services to help your business thrive. Today’s article is about two specific areas of digital marketing: search engine optimisation (SEO) and pay-per-click (PPC) advert

Many small business owners are afraid to scale their businesses. They fear the need for investment that could ultimately cripple the entire company. While that is true in some scenarios, there are viable solutions that provide low-risk opportunities for most businesses. Read More

When it comes to SEO (Search Engine Optimization), people typically stick with loading time and alternative texts. However, at that time, Image SEO does matter and even goes way beyond that. Image SEO has a great impact on the way your images are ranked in Google images, but that’s not only. It’s better to use PNG images for the SEO instead of JPG or JPEG, the PNG compressi

If you can call yourself tech-savvy, then you’ve at least used your phone to search for something online. And it’s either you had typed the keywords in Google’s search bar or used voice search. While the former is the known, conventional way of doing things, the latter is out to take the lead – sooner or later. An article on Oberlo, for instance, states that by the end

Programmatic creative is the future of advertising media. Many bloggers and advertising experts say that creative ads in the programmatic space are ‘the next big thing’ and ‘the media to watch.’ Why? Well, here’s a quick overview of programmatic advertising: