Social media content has to be impactful and persuasive. Writers create such content because they want people to be attracted by it, to click it and read or view it. Social media is a great way to reach your target audience, to engage w

Businesses normally receive 59 website clicks, calls or direction requests from users via their Google My Business (GMB) listing every month, according to a new BrightLocal report. This makes GMB one of the best and most efficient free online business tools. What’s more, Google regularly updates GMB to meet the needs of businesses and users better. The continuous roll out of new features and

Of the world’s 7.7 billion people, 4.5 billion people use the internet daily. The very first place where most consumers begin a search when they need information on a product category is online. So for companies looking for ways on how to target these customers, get them to know more ab

Search engine optimization (SEO) is, by far, one of the most foundational elements of successful digital marketing. Solid SEO strategies can give you the visibility you need, just as a poorly executed SEO campaign is nothing but a waste of your marketing budget. That said, SEO is ever-changing, and new trends emerge every year. For this reason, it’s important to keep up with all the innovativ

Search engines are getting smarter. So much so, that the artificial intelligence (AI) built into Google and other search giants isn’t only picking up your keywords but also understanding nuance. The objective of search engines has historically been to serve the most relevant information to users, and with advanced search engine intelligence, search results are becoming more tailored to the

It’s a topic that gets small and medium businesses serving a localized area excited: Someone round the corner, or even on the other side of the city, can type in a search query, and boom! Their business appears in search engine results together with all the details needed to get in touch or visit their offices or stores, and they’ve got a new customer. Sounds sweet? It certainly beat

Revamping your website is going to have a number of unique challenges that differ from completely migrating the website to a new URL. Regardless of the situation, there needs to be a focus on not losing previously generated search engine rankings. Some companies may thrive on online leads, which makes moving the URL a terrible idea and redesigning the more ideal move. Web design trends do change o

The performance of your website is one of the most important elements of your online presence. That is why you must tackle any possible issues causing your website to slow down. In this blog, we will outline some factors affecting your site speed and what you can do about them.

1. You’re Using a Sub-Par Hosting Service

Recently, online reviews have increasingly become an important and non-negotiable part of a business marketing strategy. The volume and number of review websites have grown, so have the rates that customers write and refer to reviews. Essentially, reviews help customers decide about where they should buy products and services. Online reviews are gradually becoming a key part of business, making

If you’re reading this blog, you already know that search engine optimization (SEO) is key to getting your content in front of viewers’ eyes in organic search. But you’re busy, and you can’t devote hours per day trying to optimize your content for every platform out there. Thankfully, there are a few places where investing a little time can reap enormous benefits for your site traffic

If you run a local business or are working for a local client, you’ll want to know how to boost visibility for regional and location-specific keywords. The key is to optimize your website for local SEO. When your digital assets have been optimized to rank within your area, people will find your business when searching for something they need locally. The easiest way to do this is by building

Can you rank on Google without a backlink? It’s something many people have wondered multiple times across a variety forums – so many times in fact that the question shows up in Google Search results. Maybe they’re people who don’t buy the idea of pitching for a link or don’t enjoy rejection. Maybe they get frustrated because they do not see any results from their SEO efforts and wonde