In 2018, a typical corporation spent 7.9 percent of its earnings on ad content. Sure, spending on ads does lead to your site being at the top of a Google Search. But, with a good search engine optimization (SEO) content strategy, your website and blog will be at the top of search results anyway. A

Search engine optimization (SEO) has evolved, and ranking high on Google is harder now than it was three years ago. More businesses are online, pushing Google to continuously change its guidelines to create better search experiences for users. This has resulted in companies also changing their strategies. Since Google and other search engines can easily detect black-hat SEO, a new type of SEO has

Maybe you’ve just launched your online business and you’re looking for different marketing strategies that you can use to boost your sales and your revenue. You’ve optimized your blog for SEO, are seeking out user reviews, are engaging with customers on social media and are working on creating engaging content. If you still find yourself struggling to gain traffic on your website, look at th

If you have a brick-and-mortar business that is open to the public and at street level, local search engine optimization (SEO) is going to be one of the best methods to attract new clients. Imagine that you need to find a mechanical workshop in your city and you don’t know where to look. You might ask some friends for recommendations, or look around the area you live in – but the first thin

The fact that language has a limited number of words means that you will inevitably have to repeat words, phrases and sentences. Further, you could be offering similar services to another business. As a result, you may describe and market your brand or products using the same words. Is this duplicate content? Of course, you can get professional writers to produce original copy, from blogs to <

Every individual knows about different social media platforms for personal use. However, these platforms provide similar and more specialized services to institutions and corporates. Overall, every social media platform provides a medium for its user to control, alter and develop a perception of themselves or, in the case of a company, the brand.  Effective social media management enables an ente

It’s no secret that most business owners are looking to improve website SEO to get their brand in front of more eyes, which will eventually lead to more sales. That makes search engine optimization and lead generation closely intertwined, which is where things sometimes get confusing. This article will tell you more about how local SEO can increase lead generation. First, we will disc

For the rest of 2021 and into 2022, you may be preparing your marketing and content goals, creating calendars and generally preparing for what’s on the horizon. Algorithms change, new information comes out regarding SEO best practices, and it’s a constantly evolving environment. The frequent changes make it essential that you keep up with what’s going on. First and foremost, you nee

Now is the time to start optimizing your website for all the potential holiday shopping traffic that is headed your way. While the real shopping season doesn’t officially kick off for a couple months, your online efforts need to start right now in order to make the most of this opportunity. Many businesses rely on the holiday season to reach their sales goals, but always end up scr