Google is gearing up to sunset Universal Analytics and switch to Google Analytics 4 (GA4), the company announced Wednesday last week. Starting July 1, 2023, Universal Analytics will stop processing new data and GA4 will become the standard tool for monitoring website activity. GA4, dubbed “the next generatio

The first-ever website was launched in August of 1991. Fast forward to 2021, and now, there are well over 1.8 billion websites on the internet, according to Statista. With so many websites out there, it cannot be said enough how important search engine optimization (SEO) is for your website. SEO is uti

Whether you are looking to increase traffic to your website, improve your brand’s online presence, or grow inquiries about your products or services, Google Ads is a powerful tool that can accomplish all these goals plus more. Google ads are an effective method of driving relevant, qualified traffic to your website, exactly when people are searching for the specific types o