Thanks to technology, businesses all around the world can take advantage of accessing billions of people online rather than just their local crowd. But even if you were to just reach a local crowd, search engine optimization (SEO) has made it much easier for someone in your neighborhood to find your business. But what is SEO? And what can it really do for your business? SEO makes it easy for y

Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important digital marketing tool used by businesses in a variety of industries. SEO has proven to be a great way to get noticed as you will be creating content found by the right people at the right time. However, yo

While many businesses are constantly looking to break into the digital world and explore social media marketing, Pinterest is often left behind in terms of interest or priorities. However, Pinterest, an image sharing and discovery app, is home to over 459 million monthly users worldwide and drives more leads than all other social media sites – making it platform brands truly

Around 1.62 million people use Facebook every day. That gives you access to millions of potential customers for your business making Facebook ads one of the best ways to grow your business.

Everyone who accesses the web always seems to be in a hurry, making a website load as fast as possible should be a priority for webmasters. Loading speed is even more crucial when it comes to the mobile version of your website. Mobile users are typically on the go all the time, and they would have very little patience for mobile sites that take forever to load. So if you wan

You hear everywhere about hacks and revolutionary techniques to succeed on the web. If the basics of digital marketing have never changed, reaching the right audience is more and more complex and the channels are multiplying. Companies are faced with a real need to prioritize their marketing efforts. Especially if only one person is working on it, you don’t want them to sprea

The new iOS14 Update has broken the ability of every third-party app to get your website and ad performance data directly, which would ultimately help with better ad targeting. While this may seem discouraging for most marketers, there are still a few ways to track the performance of your ads. As a social media agency dealing with this issue first-hand, we have rounded up a list of tools that

It’s a widespread assumption that B2B content is monotonous. Instead of implementing someone else’s suggestion, a B2B company’s success is more commonly ascribed to their B2B content marketing strategy. The reason for this is simple: what operates for one company may not function for the other, and content assists a client make a solid first impression while researching a product. Among t

It’s never been easier to make compelling social video content. With YouTube Enhancements, its new- and free- video editor integrated into the platform, you have a wealth of video processing options open before you even click upload. Here’s what you should know about using Enhancements to create better digital marketing videos.

The Value of Quality Video<

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In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’. As marketers, we of course began to speculate about what digital marketing would look like in a new virtual world. Although the concept of the metaverse may

The success of your e-commerce business highly depends on having an e-commerce website and implementing effective search engine optimization (SEO) strategies. With the proper approach, you can expect more of your potential customers to come across your e-commerce website on search engine results pages (SERPs), browse through your web pages, and consider buying products from you

Optimization is a powerful force. It means that something can be made better, that the current state is not the final one, and that there is always room for improvement. Take your website for example. Do you believe it can be optimized? Most people will agree that it most certainly can be. It’s the how, the why, and the when that are the critical questions to answer when i