Engagement is one of the most important ways by which you can measure your social media marketing. It tells you how your content is being received and it can help attract new faces to your accounts. Engagement includes any likes, comments, shares, or reactions that people have to your content. While likes and comments can be considered vanity metrics, they can still be useful i

Google Webmaster Trends Analyst, John Mueller, discussed improvements to the search engine’s scoring system and the effect of page experience on rankings during an online session at SEODay 2022 Read More

Online shopping has fully replaced our traditional methods of shopping, especially after the pandemic. Although we stopped wasting hours in shopping malls, the situation has made us way lazier; because it is unbelievably easy to do the shopping and be aware of the fashion trends thanks to the social media marketing fashion brands successfully manage.  Additionally, a brand new

If you own a small business or are considering starting one, here’s how search engine optimization can benefit small companies. The Great Resignation. The Big Quit. The Great Reshuffle. Whatever you call it, it’s made a huge impact. The demand for a better work-life balance and an increased interest in home working has led to people across the world resigning from their

Successful SEO for schools improves visibility and accessibility. In this way, target searchers like prospective students and parents can connect with you. SEO is essential to your marketing strategy to increase your school’s enrollment and get a higher rank in competitive education marketing. But how will this strategy work? At this point, we will clarify two topics to an

How do you create a powerful, successful social media strategy? This is the crucial question being asked by business leaders and marketing experts the world over. Almost everyone acknowledges the impact that a smartly planned and executed social media strategy can have. Yet, too many organizations are still not living up to their potential in this critical area. The key to

WordPress is the most popular site builder in the world. It’s used by millions of people, including business owners and web developers. There are several reasons why WordPress is the best site builder available. In this blog post, Nifty Marketing Australia discusses some of those reasons. Keep readin

Many businesses get spammed with endless amounts of guest post emails per day with the sales pitch that guest posts will boost their SEO rankings and boom their business. In this post, Red Search takes a deep dive into what you need to know about guest posts and how they help you rank on Google. But first, let’s

Attention business owners and influencers – there is no better time for you to launch your own podcast than now! Over the last few years, podcasts have been viewed as an audible form of blogging and are growing enormously in the podcast industry – yet, as of 2022, there are only 2 million podcasts compared to over 600 million blogs worldwide. This means that while podcasts

If you’re new to SEO, or just want a refresher on the basics, this guide is for you. Nifty Marketing Australia goes over the essentials of search engine optimization, including what it is, how it works, and some tips to help you get started. SEO, or search engine optimization, is a process that can