Let’s talk about the latest eCommerce marketing trends set to take the new year by storm. eCommerce itself is an industry that is only going to get bigger. But what are the newest eCommerce marketing ideas for 2023? And more importantly, what ideas should you be asking your Google Shopping agency to implement in January and beyond? From taking inspiration from some of the wor

Small businesses are launched from a founder’s passion or a great idea for a service or product. These first steps, however, are not enough to run a successful company. Small business owners have to wear a lot of hats, including marketing their companies in today’s digital world. 2022 may have thrown curve balls your way, but it is time to wipe the slate clean and focus on

Emails may seem like an old-forgotten marketing tool. Still, surprisingly, they continue to be the most used marketing tool by businesses. Research states that at least 29 percent of marketers see email marketing as the most effective channel. Search engine optimization(SEO), on the other hand, is an advanced techniq

Gone are the days when you had to set up a physical location somewhere just to drive sales to your business. Today, a lot of business owners and entrepreneurs have gone into eCommerce. But with this shift, they also started to wear multiple hats at once. Therein lies the problem. Trying to do many things on your own prevents you from becoming fully effective in any of your adop

Social media and search engine optimization (SEO) are interconnected in a marketing sense. While social media’s link to the success of any search engine optimization is indirect, your overall results can certainly skyrocket if it is utilized correctly alongside high-quality SEO content. Certain key performance indicators (KPIs) of SEO can be manipulated indirectly via social media. Inte

Lack of competence can become a serious bottleneck in business processes, and that’s why ongoing training and upskilling of workers are a must. An effective learning and development program helps employees hone skills that enable them to perform daily tasks and overcome future challenges. This step-by-step guide addresses the process of L&D program preparation and provide

A marketing funnel lets you map the customer journey, from awareness all the way through to post-purchase advocacy. Brands devise content and messaging around the different stages of their funnels, and each stage needs to be equally well-ideated if they want their customers to have frictionless interaction with them over the long term. For example, it’s all very well if an

Wondering what brings a certain brand to mind when someone asks you about a particular product category? The answer is: Brand awareness. You see, building a brand is one thing – but embedding your brand in the customers’ minds is an entirely different venture. Developing that level of brand awareness will serve as the foundation for success in your other m