Brand loyalty, simply put, is a customer’s willingness to continue to patronize a brand instead of turning to its competitors. Paying attention to brand loyalty is important because when it comes to sales and conversions, customers only buy from brands they can trust. Ever wondered how to keep your customers loyal to your brand? In this article, I will explore practical methods to increase br

Podcasting is growing in popularity, and for good reason. This medium offers a one-of-a-kind way to connect with your intended audience and produce content that is both interesting and engaging. Do you know how to use podcasts for content marketing? Podcasts are a great way to provide valuable content to your audience. And it is not an exaggeration. There are approximately 4 million pod

Content curation is defined as gathering and sharing existing information that is relevant, high-quality and valuable. For curation, you don’t create the content yourself, unlike content creation, where it’s ultimately your original work. As you include bits of other information, the main content you distribute to your audience differs from the original one. Before you create and share your

Do you remember the most recent time you checked on your website? Whether this is your first website audit, you haven’t done one in a while or a redesign is in the works, an audit is essential. You can use the information in this piece as a website audit checklist to get your site ready for optimal search engine optimization (SEO) and conversion rates.

A Website Audit: What Is It?

Have you wondered why a discussion on search engine optimization (SEO) isn’t complete without a mention of backlinking? Backlinks are almost like “votes” that you get from other websites that vouch for your content. They establish that your site content is relevant, credible and useful. Now, if your site can manage to get more backlinks or “votes,” i