Now that 2023 is here, it’s the perfect time to re-evaluate your Pey-Per-Click management strategy. The best way to succeed with paid search marketing is to revisit existing best practices, see what have worked and what didn’t as well as learn new ideas and strategies.

Multi-channel campaigns

The social media platform that has witnessed the rising prosperity of hashtags is Instagram. The social media platform gives you an ability to use a full whopping amount of 30 hashtags each post with which anyone can market their brand on social media appropriately. Using hashtags for social media is essential for increasing your audience and generating better engagement on eve

Late last year, YouTube announced that, as of February 1, the YouTube Shorts fund would be discontinued. Since then, creators have instead been able to monetise their Shorts through the YouTube Partner Program and earn through ads. YouTube believes this will make it easier for creators to make mo

Depending on individual contracts, most employees in the United States give two weeks’ notice before leaving their positions with their employers. Some aren’t even required to give any warning at all.  Regardless of how an employee plans their departure, many business owners find that they aren’t able to replace a leaving employee before they’ve worked out their notice

In today’s digital age, businesses cannot afford to ignore the power of SEO in business-to-business (B2B) marketing. Search engine optimisation (SEO) is a strategy to improve a website’s ranking on search engine results pages (SERPs). By increasing the visibility of a website, businesses can attract more traffic, generate more leads, and increase revenue. Read on to discover some tips for

As the entire business paradigm is moving toward the digital age, it is important for businesses to have a firm grasp of how to make themselves visible online. Real estate is no different as potential customers will often go online to either search for specific properties or find an agent. Gone are the days when people used to open the Yellow Pages book to find a product or service. Today, peop

If you are starting a new business, one of the first key requirements will be to create a new website to fit your new brand. Alternatively, you may already own a business, but need to give your website a makeover due to growth or rebranding. You may be initially discouraged from working with a web designer as it costs more than building the website by yourself. However, investi

SEO is not something that you can jump straight into. Yes, you might know that you have to create new content regularly or that you have to build backlinks. But, if you do not do the groundwork first, you can end up wasting your time. For example, you can create content that is not relevant to your audience and build backlinks that are low quality. In other words, you will not achieve the desired

If you are an inexperienced SEO, it is easy to make mistakes. And if you make mistakes, your website will not be as successful as it could be. Learn about five common mistakes made by inexperienced SEOs and how to avoid them so that your website ranks higher in search engines. Search engine optimization (SEO) is an excellent career path. There are already approximately 1.98 billion webs

Local SEO is a tough gig but, when 28% of local searches result in a purchase, it’s worth putting in some hard work. Thankfully, local SEO gets much easier once you’ve got all of the foundations in place and this 10-point checklist will help you do this. Crack all 10 of these key essentials and you’ll be well on your way to enjoying the lofty conversion rates and ROI of a winnin