Here’s an interesting comparison for you: Outdated content is like a hit song that everybody forgot about three weeks after the label release. Yes, even great content can lose visitors within months after publication if it becomes irrelevant, or if another, better piece pops up and gets Google’s attention. Why does that happen? Simple: “Keeping it fresh” is the mantra of Google for

The current market is dedicated to satisfying the needs of the consumers. There’s a constant race among sellers and manufacturers to meet these expectations, forcing businesses of all sizes to create stellar online experiences for their audience. And at the center of this experience is your website. The primary objective of any search engine is to provide an outstanding user experience (UX),

The short answer to this question is yes. Content is important for SEO (search engine optimization) and the two go hand in hand. If you want your website to appear in the search results and drive traffic to your website, you will need to continuously create high-quality and optimized content. Without content, the search engines do not have enough information to index your websi

Search engines are getting smarter. So much so, that the artificial intelligence (AI) built into Google and other search giants isn’t only picking up your keywords but also understanding nuance. The objective of search engines has historically been to serve the most relevant information to users, and with advanced search engine intelligence, search results are becoming more tailored to the

In 2018, a typical corporation spent 7.9 percent of its earnings on ad content. Sure, spending on ads does lead to your site being at the top of a Google Search. But, with a good search engine optimization (SEO) content strategy, your website and blog will be at the top of search results anyway. A

Snackable content is the current wunderkind of content marketing. Mobile-friendly and quick to create, snackable content is perfectly suited to the scroll-happy digital audience of today. From animated gifs to memorable memes, short videos to infographics, snackable content is rapidly becoming a must-have as part of your broader content and social media strategy. However, sn

Every year digital marketing trends come and go, but some continue to be part of our lives. If you look around, you will see many such trends having a great impact on our lives and on the top we have video content marketing trend. Undoubtedly, video marketing has been consumed as never before. Even it is the second largest search engine platform after Google where people visit

Looking for the best stock photo solutions to take your brand or marketing strategies to the next level? We have got you covered in this blog post! Using high-resolution images for personal and commercial purposes always grabs the attention but in return, there is an amount you have to bear in mind. As a marketer, content creator or eCommerce store owner, you would like to use

42% of B2B marketers say they’re effective at content marketing. But in a world where content marketing is taking over, how do you make sure your content stands out from the crowd? To marketers, it’s no surprise that when done correctly, content marketing can produce some incredible results for your business. But with so much noise online, how can you cut through it? Wel

In one form or another, the entirety of the internet is content. Creating a strategy that works for you is vital because we all know that an engaged audience is more likely to convert to your website. The average internet user has a fairly limited attention span, and they want answers fast. Creating meaningful content on your site is the key to unlocking the potential of your t

88% of B2B marketers use content marketing to promote their brands If you run a business and have a website, you’re probably part of those 88%. And if you’re not, you’ll probably join the gang pretty soon because you cannot stand out on

The kind of content you publish on your website can make or break its performance in global search engines such as Google and Bing. Based on recent data, 92% of marketers have reported content as a valuable business asset, with 56% planning to spend more on content i