Building a strong backlink profile is still relevant this year and will remain a priority for most marketers in the future. The process is quite complicated because every year, it becomes more and more difficult to please search engines to help promote your website. In this regard, specialists have to make a lot of effort, constantly monitor the rules and trends that are being formed in this area

Search engine optimization is on the agenda of all businesses, and AI for SEO is groundbreaking.  Good keyword research might have been enough to get your content ranked high in the past. But SEO is much more sophisticated nowadays, and you need every help you can get to adapt to it. On the other hand, AI is integrating into all industries: 37% of businesses and organizat

In today’s digital world, many businesses are looking to grow their brands online, and law firms are no exception. Lawyer search engine optimization (SEO) marketing, when effectively implemented, can generate sustainable growth for law firms. It involves making it easier for potential clients to find you online. This simpl

Content marketing is a digital marketing technique that focuses on offering valuable content at various customer touchpoints. Through content marketing, you can create business opportunities, build brand image and capture an engaged, ready-t0-buy audience. According to a research report by S

Search engine optimization is essential for every website. The question is, who will be working on your site’s SEO? Ultimately, you can choose to hire a team or outsource this task to an SEO agency. But, if this is too expensive a route for you to go down, you can take on SEO by yourself. Does this sound like something you want to do? It can be a good idea if you have the tim

In the age of digitization, Google is no less than a personal assistant with answers to all our questions. Whether you are looking for restaurants near you, need reviews for your favorite films or are searching for specific service providers in your vicinity, Google guides you every step of the way. This has substantially increased people’s reliance on search engines over the last few years.

According to a survey, YouTube was the second-most visited video website globally in 2021. As a marketer, you cannot afford to miss out on this platform

Google’s third product reviews update is here, helping the search engine better identify high-quality product reviews and promote them in the search results. The latest version builds on the first two updates released in 2021 and continues the push for product reviews offering users insightful, helpful information that guides their buying decisions. Google launched the first

Google is gearing up to sunset Universal Analytics and switch to Google Analytics 4 (GA4), the company announced Wednesday last week. Starting July 1, 2023, Universal Analytics will stop processing new data and GA4 will become the standard tool for monitoring website activity. GA4, dubbed “the next generatio

The first-ever website was launched in August of 1991. Fast forward to 2021, and now, there are well over 1.8 billion websites on the internet, according to Statista. With so many websites out there, it cannot be said enough how important search engine optimization (SEO) is for your website. SEO is uti

Does your website enjoy a high ranking on Google? This is something that is a great achievement and you can know that online users are going to be able to find you. It can ensure you have a steady stream of traffic visiting your site and if you are a business, you can be making regular sales for your products or services. But, there is one mistake that a lot of people are ma

Building a great online presence has become the need of the hour for businesses of all shapes and sizes. No serious business or brand can afford to miss out on jumping on the digital marketing bandwagon in a growing digital economy. It’s crucial to create a favorable perception among the target audience to guarantee the success of a given brand. The arm of marketing that deals with building a