Most marketers understand search engine optimization (SEO) and its role in helping websites rank higher in search results. Some may not be aware that selling business to business (B2B) requires a different approach and optimization methods than selling directly to consumers (B2C).

How Different Are B2B and B2C SEO Strategies?

Are you working on a new website? Search engine optimization is going to be something you have to spend a lot of time on. This is what is going to spread the word about your new site on the world wide web. When you are working on a new project, you want to see immediate results. You dream of where your website could go. In other words, you want to see positive results from your

Everybody knows that your website needs to be on page one of Google to connect with users. The statistics show that a large number of people do not look beyond the first page. So, if you want to boost your traffic and generate more sales, you need to be ranking high and be visible on the search engine. Getting to the first page of Google takes a strong SEO strategy. Indeed, it

It’s happening: Google has begun rolling out the desktop version of the Google Page Experience update. The rollout will stretch over the next couple of weeks and should be completed by the end of March. As we reported earlier, the desktop version of Google Page Experie

SEO is the process of optimizing a website to earn higher rankings in search engine results pages (SERPs). While many techniques can be used to improve SEO, there are also several common mistakes that can negatively affect your rankings. This article will discuss five of the most common mistakes people make with their SEO efforts.

1. Failing to Optimize Your Content

The e-commerce industry went through a dramatic increase over the last two years. According to Statista, the global e-commerce sales of 3.35 trillion USD from 2019 grew up to 4.93 trillion USD in 2021 and are expected to reach 5.54 trillion USD by the end of this year. This increase in global e-commerce sales is possible due to a change in customer behavior. Since more and more

For the past two years, digital transformation has become a hot topic. Many companies have successfully transformed themselves thanks to the digital marketing grant, while others are still struggling to figure out the world of online business and digital marketing. Since digital marketing has been expanding, it is only natural that there are many things to consider. Apart from

If you're opening an eCommerce store or a website, and you ask for advice, all you'll hear is - work on your SEO! And trust us, it really is that important. But what is SEO? How does it work? How do you actually create an SEO strategy for your business? What benefits does it have? Well, you've come to the right place.  Read More

On-page SEO allows Google to understand what your website is all about. In turn, that improves ranking, which leads to better and more organic traffic.  Google constantly updates and changes its algorithms because it aims to create one of the smartest search engines in the world. 

Would you say you had a good SEO process in place for your business? If you are not sure or the answer is no, now is the time to make adjustments. Search engine optimization is becoming even more important in the age of technology and where more customers are turning to Google to find the products and services they need. You want to make sure that you are at the top of the resu

Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most strategies. It’s a time-consuming and ongoing task, with countless myths and misinformation surrounding it. Buying into these misconceptions and building your strategies around them can lead to wasted efforts. So, let’s l

Guest posting is a great way to establish your authority online, as well as boost your Google rankings. It is something that every website is recommended to do if they want to enjoy a lot of traffic and conversions. But, do you know the best ways to guest post? Something that a lot of people are concerned about is the word count. In particular, whether guest posts should be sh