Local SEO is having a moment, with more and more small businesses claiming their local listings, keeping their information up to date and fighting for a coveted Local Pack position on search engine results pages (SERPs). Search engines like Google have proven that the best way to attract physical visitors to a brick-and-mortar business is by targeting potential customers online. And all this has b

The eCommerce industry has witnessed tremendous growth as more people realize the ease of shopping online and getting stuff delivered to their doorstep. If you are planning to launch an eCommerce website or already have one and want to refine it for a better user experience, here are design ideas to help you get started:

1. Focus on the Graphics

Content marketing as an effective engagement tactic remains on the rise and won’t be going anywhere anytime soon. Naturally, this means that you have to re-evaluate your current strategies and see how you can capitalize on content marketing to showcase your brand message. Of course, you’re always dealing with competition, so you must focus on the content that gives you the best results. In thi

How did your Black Friday and Cyber Monday sales perform? Wondering if it’s really worth it to advertise on social media to help boost sales? Sales are expected to increase again this Holiday season, and the holiday shopping rush is something you don’t want to miss out on. The National Retail Federation (NRF) just posted their 2021 holiday forecast that says m

To understand SEO analysis, let’s have a visit to the near history. Remember phone books? Yellow pages, specifically, were printed business directories divided into categories, and for any service needs, people would consult these guides.  Today, search engines do exactly what the editors of yellow pages do, but in a much more complex and dynamic way. There are certain stand

The short answer to this question is yes. Content is important for SEO (search engine optimization) and the two go hand in hand. If you want your website to appear in the search results and drive traffic to your website, you will need to continuously create high-quality and optimized content. Without content, the search engines do not have enough information to index your websi

Reputation management can be an important part of internet marketing for some businesses, though surprisingly not for all. If you’re the kind of brand that relies on a good public opinion, you want to take steps to minimize the negative reviews that show up relating to your company. This is easy on your own website, and is doable on Facebook, Yelp, and whatever other white page sites you use. Go

Businesses normally receive 59 website clicks, calls or direction requests from users via their Google My Business (GMB) listing every month, according to a new BrightLocal report. This makes GMB one of the best and most efficient free online business tools. What’s more, Google regularly updates GMB to meet the needs of businesses and users better. The continuous roll out of new features and

Of the world’s 7.7 billion people, 4.5 billion people use the internet daily. The very first place where most consumers begin a search when they need information on a product category is online. So for companies looking for ways on how to target these customers, get them to know more ab

Search engine optimization (SEO) is, by far, one of the most foundational elements of successful digital marketing. Solid SEO strategies can give you the visibility you need, just as a poorly executed SEO campaign is nothing but a waste of your marketing budget. That said, SEO is ever-changing, and new trends emerge every year. For this reason, it’s important to keep up with all the innovativ