“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”-David Ogilvy.  When one of the most important figures in the history of advertising said this, he probably knew that it will be relevant for a long time to come. Without a strong brand image and identity, businesses and companies cannot become sustainable or experie

As a marketer, the scramble to keep up with the current and upcoming trends comes with the job description. The continually changing scenarios and the ever-decreasing attention span create quite the ruckus for everyone in the advertising industry. Whether that be a digital marketing agency, understanding what tomorrow holds is indeed the key to forming campaigns that could go �

If you’ve ever tried to create a mobile app (either as a pet project or as a part of your business), you know that the competition is harsh out there. Many industries are discovering that creating a mobile app is even better than having a mobile website in terms of functionality, user preference, monetization, and so on. The thing is that, with so many apps out

While social media is a fantastic tool for building an audience and growing awareness for your brand or business, it can also be a fantastic method for selling your products or services directly to your customers. How you sell on social media can depend on the platform you’re using and what your goals are. Before you think about Read More

When it comes to content across your digital platforms, you should treat it like you would a water bottle and not go for the single-use option. Why spend so much time creating something that you only post once? We are not talking about simply reposting the same piece of content but tweak it so that it stays relevant, fresh and engaging – and you can reach a whole new marke

Is your website ranking in Google’s top 10 results for your target keywords? According to HubSpot, 75% of searchers never go past the first page of search results. This means it is critical to evaluate your current SEO rankings and work on a new updated strategy.

What is SEO Strategy?

There are many different ways to promote an app. The article briefly explains the ways and best practices. Content marketing can work wonders, but the result isn’t immediate as you may start to track it at least six months later. The sooner you start blogging, the better. Even before the release, you should have a website with a news section, links to social media, and a m

Domain name is one of the first things that businesses register when getting started. Finding the right domain name that matches your goals and covers the dimension of your business can be a tricky part. In the digital marketing market, we are often asked by our clients, “Does domain name helps SEO?” or “How to pick a domain name for SEO?”. Well, it is a business decisi

Today, it is very easy to open an e-commerce store and start selling online. Thanks to platforms like Shopify, BigCommerce, and 3dcart, anyone can launch a store. However, this low barrier to entry means that most e-commerce niches are very competitive, with many brands selling similar products at similar price points and using similar themes. So, in a world where everyone i

Link building is one of the most challenging aspects of SEO. However, it has a huge impact on your website’s SERP rankings. Time and again, almost every ranking factor study shows the importance of links.  Simply defined, link building is the process of increasing the number and quality of inbound links to a webpage to boost search e

Email marketing still heavily dominates most companies’ digital marketing strategy and with good reason. 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. As email marketing has become an integral part of everyday business, having a solid game plan whenever you send out an email to thousands of subscribers is the first step if you

Whether you are planning to increase brand awareness or grow your sales numbers, it can be difficult to achieve your goals without a well-thought-out website. Your audience expects nothing less than a website that has all the information they need to make the right purchasing decisions. That being said, the way people use websites for learning more about the products they