The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, we will tell you why text structure is essential.

How do people scan a text?

Optimizing your posts and pages with a keyphrase makes it easier for people to find your content. Here, we’ll dive into a particular aspect of the keyphrase – its length. We’ll tell you how the length of your keyphrases relates to SEO. And, you’ll get a few essential tips on when to use short or long keyphrases.

What is a focus

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With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This article covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever. Today we're going to be going throug

If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, we will explain why keyword cannibalism can be detrimental to SEO, how you can recognize it and what to do about it.

What

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You’ll probably have heard the term user journey a lot, but what is it exactly? And what does it have to do with SEO? The user journey consists of all the steps a user takes to reach their goal. In buying something, the user journey includes steps like reading reviews, checking prices, comparing shops etc. In SEO, you can map out the user journey and place content on all the points a user comes

Search intent is becoming more and more important. Google is getting better and better at guessing exactly what searchers are looking for when they type in their – sometimes cryptic – search terms. That’s why you need to focus on it as well! What is search intent, again? How do search engines approach user intent? And how can you assess if you target the right type of intent with your conten

We all want to increase our sales, lift engagement, and get the best possible result out of our website. That’s why it only seems right to give you a three-step rocket of SEO quick wins to kick-start your website. In this post, we will show you three things you can do right now to improve your website for your visitors, and for Google in the process. Let’s dive right in with number one.

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Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at how breadcrumb navigation works.

What are breadcrumbs?

SEO isn’t just for big businesses. As a small company or a local business, there is actually a lot you can do yourself to get good results from search. This ultimate guide for local and small business SEO will help you get the most out of search by finding your niche, optimizing your pages and using social media. As local SEO is basically about optimizing for local search engine results, it

These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last decade, Google, as the leading search engine, introduced several major updates, and each of them has had a major impact on best practices

When you roll out the red carpet on a new website, you might be expecting visitors to start coming eagerly. In reality, before people start visiting your site, search engines need to find, index and rank it. In this article, we share some tips that could help you get your site indexed faster. A quick note before we go on. Although in the short term, there are some things you can do to get your

A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to improve your crawl speed. We’ll cover them in this post. There are a couple of possible reasons why Google i