Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and your website. In this post, we will first explain what branding is and why it can help you with your SEO. After that, we will give 5 practical tips you can use to improve your own b

Everything is happening online, now that the situation with COVID-19 has everyone staying at home as much as possible. You’re not going to events, you’re not sitting down with customers. So, your online presence is more important than ever. Your website is your business card. And you want it to be found! But many people were probably not prepared for a situation like this and for their site to

Writing is hard. Writing for search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, you want to write copy that ranks in the search engines AND convinces people to buy your stuff, contact you, subscribe to your newsletter or return to your website. In this post, We will share some of our discoveries i

Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a quick boost during these difficult times. This post gives you five top tips for writing readable

The simplest, most direct answer to the question in the title is to say that you generally always want to go with a .com domain name. Of course, every company and every website has individual needs and is facing unique challenges, so it may not always be as cut and dried as that. So, let’s take a closer look at each of these options and then dive into the world of top-level domains (TLDs) ev

Creating content can feel incredibly difficult right now. Here’s how to tap into those very real emotions and channel them into more impactful content. What empathy is and isn’t We commonly confuse sympathy with empathy. Sympathy is understanding and perhaps feeling bad for the struggles that someone may be experiencing. Empathy means

For the last decade, we have touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can great

This month’s website designs are showing elements of what is happening in the world around us. While this is often true, some of the things we are seeing right now are an immediate reaction to current events. Trending this month are designs for website notifications and pop-ups, retro typography, and blue and green color schemes. Here’s what’s trending in design this month.

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If you want to make sure your webpages rank well in search engines, it's essential to have a basic knowledge of search engine optimization (SEO). But the truth is, many people don't, so when they encounter SEO problems, they're a little bit stuck. Some research shows that website owners often struggle with technical issues. That's no surprise because the average SEO checklist contains more than a

Limiting functionality minimizes negative effects and makes restarting easier. Temporary closures do not affect rankings or visibility. Google published a detailed blog post on what businesses should do if they need to pause their online activity due to coronavirus. There is now also further tech

You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO). Many federal governments are stepping up with policies to protect their workers from the certain economic impacts of widespread self-isolation. In Italy, one of the hardest-hit areas to date, the government negotiated an accord with banks for the suspension of mortgage payments, fo

Search engine optimization (SEO) is part of a strong foundation for small business success. If a small business does SEO poorly, they risk becoming like one of those TV shows that airs on an obscure channel in the middle of the night. Even if it’s a great show, it will be hard for it to gain a following because it’s so hard to find. Similarly, you can have a wond