Ranking well for common, general keywords is tough, especially if your business is new or small. If you want to increase your traffic and conversions more quickly (and with less effort), using long-tail keywords is the way to go. While choosing the right long-tail keywords isn’t always easy, it doesn’t have to be overwhelming, either.

What Are Long-Tail Keywords?

Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas or alternative solutions because we know it will be shot down without discussion. Even worse, there are

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this article, we are offering seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge id

Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it or subscribed to your RSS feed. Online behavior has changed since then. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search en

In line with government guidelines on Coronavirus, the club is now closed for the foreseeable future. But we’ll be using the time to plan some fantastic new events so we can come back fresher than ever. Keep an eye on our website for details. In line with public health advice regarding Corona Virus, our contact centre is currently closed. Our online services are still available and there are

What are Meta Tags? Meta tags provide information about the webpage in the HTML of the document. This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this informat

Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, we want to honor all that you have always don

If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search.

Google Search Console limitations

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion.

What is Google Maps marketing?

As CMSs have continued to grow and mature, one of the key areas users look to these systems for is integration with other technology platforms throughout their business. A DXP is a relatively recent construct, born in part from the CMS and WCM tools of previous years. Today’s DXP is a set of integrated technologies, based on a common platform, that provide audiences with consistent, secure, and