It's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients we've worked with, PAAs have really ha

We couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative data to analyze, YoY.

Who can take the survey?

SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation (CRO) for a long time, and applying those concepts to SEO is a logical next step if you want to be confident that what you’re spending your time on is actually going to

Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion: “Don’t ask for links!” “Stick a fork in

When Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate "Yes please!" If you're not familiar with DistilledODN, it's a sophisticated platform that allows you to do a number of cool things in the SEO space: 1) Make almost any change to your website through the ODN dashboard. Since th

From e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience. In this episode of Whiteboard Friday, we'

With Domain Analysis, we wanted to combine SEO data in one place, and quickly show it to people without the need of creating a login or signing up for an account. The tool is free, and showcases a preview of many top SEO metrics in one place, including: 1. Domain Authority 2. Linking Root Domains 3. # of Ranking Keywords 4. Spam Score 5. Top

The first recorded usage of the term SEO was in 1997 on the site MMG WebStep Services, where it was listed as part of several service packages they offered. Interestingly enough, other services included in the packages were link development, writing and distributing press releases, and online advertising— and many digital marketing firms still offer similar services today. The truth is, t

If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help

We are always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency, which (so far) hasn't resulted in any substantial changes to their site. Our average client wants to get the maximum by spending as little as possible. It might sound

We know the value of premium SEO tools — we've built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support. There are literally hundreds of free SEO tools out there, so we want to focus on only the best and most useful to add to your toolbox. Tons of people in

Companies that are simply employing jobless to a job are undoubtedly the fast, cunning and should be inevitably great their performance impact and inspiration. An employment agency is a firm hired by a company to help with its staffing needs. Employment agencies find people to fill all kinds of jobs, from temporary to full-time, in a number of career fields. Both public and private employmen