Do you have a WordPress website and want to ensure it’s optimized to drive traffic, perhaps load fast or just give users the best experience? WordPress is one of the most popular content management systems (CMS) used across the globe today. It’s most commonly used to develop websites and blogs.  Though WordPress i

Providing feedback to creative agencies can be a tricky process, but it is an essential part of any successful and mutually beneficial business relationship. The key is, to be honest, precise, and professional in order to ensure that the agency can provide the best creative output. Here are a few tips on how to navigate the delicate path as a client and provide constructive

If you’re like most businesses, you probably think that search engine optimization (SEO) is only about ensuring your website is properly formatted and optimized for search engines. But in reality, SEO is about much more than that – it’s about teaching search how to find your business and what you offer.  That means creating content that is relevant to your audience and u

Programmatic SEO is the more practical face of the search engine optimization world. You can create thousands of pages quickly to always take advantage of potential visitors looking for variations of what you have on your website.  SEO, the key to being visible on the internet, is highly time-consuming and in most cases, useful only in the long run. With the programmatic track

Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the keywords your customers are most likely to use. However, how do you encourage customers to choose your page as the answer to their search engine query? This is when an amazing meta description comes in. Many businesses don’t see meta descri

You know it’s important to optimize your website for search engines. When you need an answer, you pick up your phone and Google it. Your customers are no different, and that’s why it’s necessary to optimize not only for SEO but for local SEO. According to Search Engine Land, Google made massive changes to its search rankings over the past five years to accommodate a mobile-first internet

Keywords are vital in creating comprehensive and effective search engine optimization (SEO) or site optimization plans. They help with web positioning, making your brand more visible and accessible to prospective customers and clients. But not all keywords are created equal in terms of structural similarity and search volume; two important factors considered in SEO strategies. The most popular

Have you recently started your own e-commerce website? You were probably drawn into this business move since you can operate your new venture from anywhere, as well as enjoy lower setup costs. Indeed, almost anybody has the freedom to start in e-commerce, and it can prove to be very profitable. Plus, the scaleability is fantastic, and the sky is the limit. However, if you are s

Every business with an online presence, be it a large one or a small one, needs search engine optimization (SEO). While ranking your website as a small business, especially in niches where there is a lot of competition, can be expensive, you can still get the best out of it even when your budget is small. In fact, it’s possible to spend comparatively little, so little your profit isn’t slashed

Did you know that organic search accounts for 53 percent of website traffic? And in 2021, 61 percent of marketers considered search engine optimization (SEO) their top marketing strategy. If you’re an SEO consultant or business manager, SEO return on investment (ROI) is a common topic you’ve to address when allocating your marketing budgets and resources. If you want to keep driving traf

Brand loyalty, simply put, is a customer’s willingness to continue to patronize a brand instead of turning to its competitors. Paying attention to brand loyalty is important because when it comes to sales and conversions, customers only buy from brands they can trust. Ever wondered how to keep your customers loyal to your brand? In this article, I will explore practical methods to increase br

Podcasting is growing in popularity, and for good reason. This medium offers a one-of-a-kind way to connect with your intended audience and produce content that is both interesting and engaging. Do you know how to use podcasts for content marketing? Podcasts are a great way to provide valuable content to your audience. And it is not an exaggeration. There are approximately 4 million pod