Your business competitors aren’t the only ones providing the same products or services that you do. For example, you have search engine optimization (SEO) competitors, who may not necessarily be players in your industry, but are players in the online landscape. SEO competitors are websites that rank high due to the search queries you’re also competing for. Read More

A marketing funnel lets you map the customer journey, from awareness all the way through to post-purchase advocacy. Brands devise content and messaging around the different stages of their funnels, and each stage needs to be equally well-ideated if they want their customers to have frictionless interaction with them over the long term. For example, it’s all very well if an

Social media, as we know, is one of the key growth tools for many businesses in 2022. We have so many platforms to utilize, from Facebook, Instagram, YouTube, Pinterest, TikTok, and more. Keeping up with all your business’s social media accounts can be a daunting task, specifically, without a developed social media strategy. We like to describe your social media strategy as a

Social media marketing is a dynamic and powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media. If you’re not on social media platforms like Twitter, LinkedIn, Facebook, and Instagram, your business is missing out on an array of new customers. Strategic marketing on social media

If there’s one thing that has come to matter almost as much as money today, it has to be the tremendous power of “reach.” Whether it be tapping through stories on Instagram or expanding user bases using Google Ads – every brand and personality has come to realize the value of voice and influence that social med

In the already fast-paced field of digital marketing, social media marketing is often the most turbulent. Social media changes happen quickly, making it easy to fall behind when managing multiple social networks for your brand. With social users growing to 4.7 billion (with 227 mi

In the constantly evolving world of social media, it can be difficult to keep up with the latest changes and trends, especially on a powerhouse platform such as Instagram.  When it first launched it was nothing more than a simple picture-taking platform, yet over time this application transformed into so much more. In

The use of social media has skyrocketed, and it is essential for furthering your social media marketing initiatives in the healthcare industry. In this highly competitive field, a strong healthcare social media marketing strategy must be implemented in order to stand out from the crowd and reach patients and consumers. Naturally, with the developing technology, the research and

Engagement is one of the most important ways by which you can measure your social media marketing. It tells you how your content is being received and it can help attract new faces to your accounts. Engagement includes any likes, comments, shares, or reactions that people have to your content. While likes and comments can be considered vanity metrics, they can still be useful i

Online shopping has fully replaced our traditional methods of shopping, especially after the pandemic. Although we stopped wasting hours in shopping malls, the situation has made us way lazier; because it is unbelievably easy to do the shopping and be aware of the fashion trends thanks to the social media marketing fashion brands successfully manage.  Additionally, a brand new

How do you create a powerful, successful social media strategy? This is the crucial question being asked by business leaders and marketing experts the world over. Almost everyone acknowledges the impact that a smartly planned and executed social media strategy can have. Yet, too many organizations are still not living up to their potential in this critical area. The key to

Attention business owners and influencers – there is no better time for you to launch your own podcast than now! Over the last few years, podcasts have been viewed as an audible form of blogging and are growing enormously in the podcast industry – yet, as of 2022, there are only 2 million podcasts compared to over 600 million blogs worldwide. This means that while podcasts