Social media content has to be impactful and persuasive. Writers create such content because they want people to be attracted by it, to click it and read or view it. Social media is a great way to reach your target audience, to engage w

If you’re reading this blog, you already know that search engine optimization (SEO) is key to getting your content in front of viewers’ eyes in organic search. But you’re busy, and you can’t devote hours per day trying to optimize your content for every platform out there. Thankfully, there are a few places where investing a little time can reap enormous benefits for your site traffic

Maybe you’ve just launched your online business and you’re looking for different marketing strategies that you can use to boost your sales and your revenue. You’ve optimized your blog for SEO, are seeking out user reviews, are engaging with customers on social media and are working on creating engaging content. If you still find yourself struggling to gain traffic on your website, look at th

Every individual knows about different social media platforms for personal use. However, these platforms provide similar and more specialized services to institutions and corporates. Overall, every social media platform provides a medium for its user to control, alter and develop a perception of themselves or, in the case of a company, the brand.  Effective social media management enables an ente

Almost every brand is turning towards social media as it is the most cost-effective way to increase brand awareness and market your products or services. However, just being present on social media alone is never going to be helpful if you don’t know how to optimize it or maintain it. Optimizing your social media handles is extremely important for increasing engagement and reach for your busines

The social media landscape is constantly evolving. A few years ago, you might have gotten away with simply posting on your brand’s Facebook and Twitter pages once or twice a day. These days, you need to be able to develop a strong social media content strategy, execute it, and track its performance.  Naturally, that takes time and work. But between posting, sharing and co

To anyone who has had to plan and execute a social media strategy, you understand how hard it is to stay on top of the ever-changing social media landscape. Social networks are constantly rolling out new features, and it’s important to distinguish passing industry fads from trends that can spur growth. In this post, I’ll show you that there’s a significant benefit to inve

If you have ever been in a part of running a social media platform for a business and use social media for personal use, you will know that it is a completely different ball game. Especially when you are doing it for the first time, your only experience is personal use. So, how are you supposed to know what to avoid in the mystery that is social media marketing for businesses?

Social media has become a part of our daily lives, we use it so much that it’s incorporated into our routine. Facebook is one of the most used social media platforms of all time. It’s used to connect users with their friends, family, work colleagues, and even with people, they don’t know. Facebook allows people to share pictures, videos, music, articles, their own thought