More and more young people are searching for meaningful interactions with like-minded people. These intimate spaces for genuine connections have been dubbed “digital campfires.” A great example of a digital campfire is a highly engaged Facebook G

Text content is one of the most powerful tools that explain product value to consumers, increase engagement, and solve many other business marketing challenges. Now you can often hear that people don’t read enough and they are more interested in the information presented in the form of photos and videos. Undoubtedly, visual content is very descriptive and popular among users. However, almost

According to recent stats and performance sheets, it is video content that runs the SMM. By 2022, online videos will account for 82% of all Internet traffic. It is no wonder that 80% of marketers surveyed would like to create video content if they had the time and money. And we would say that th

Hashtags seem like they have been a part of our social media life since centuries. But did you know that the term hashtag only appeared back in 2007? With the pandemic going on, 2007 might feel centuries ago but since that year, hashtags have brought a revolution when it comes to Instagram, Facebook and Twitter. While creating a successful social media hashtag campaign is

Instagram is now a key element for many businesses’ marketing strategy, which is why knowing how to grow your Instagram using Pinterest has such a high importance. Many brands’ social presence is reliant on being able to get more followers on Instagram to drive profitable traffic to landing pages, grow conversions, and create an engaged, loyal audience. Getting more Instagr

Many people recognize Pinterest as a cool photography database, but it’s much more than that. If you are a business owner, you should start to think about Pinterest marketing in your growth and social media strategy. It’s still less popular than Facebook and Instagram, so you can reach more users without paying a penny. Pinterest is a visual search engine in which you can a

Here at 2XL Media Solutions we’ve had a practice for 14 years of sending out email campaigns with helpful tips and examples of great results people have received from either redesigning websites or executing certain marketing campaigns. We’re currently facing an unprecedented situation that has caused many business owners to wonder whether they should pull back, stop advertising, shut down

YouTube is about clips of cats doing funny things and kids playing video games while they talk about it. At least that’s what we adults might think the Google-owned video platform is all about. But the younger generation – the Gen Zs and the Gen Alphas – think different. We interviewed a group of children and teenagers aged between 10 and 18, from Berlin to São Paul, and

People of today love sharing snippets of their lives online. Out of the 7.7 billion people of the world, a whopping 3.5 billion people are part of the online world. One of the most popular platforms is Instagram. As per Instagram, the platform has 1 billion monthly users! And its popularity continues to rise. According to data revealed by Apple, Instagram was the second-most do

Social media can be a valuable marketing channel for many types of businesses. But unless marketers keep up with the ever-changing social media marketing trends, they may lag, or not realize its full potential. Trends on social media are constantly changing and 2020 has been no different. In fact, you have probably struggled more than usual to get engagement on your posts. There are lots of r

Even though LinkedIn was founded in 2003 as a professional networking site, it has gone further than that over time. In today’s business world, LinkedIn has become one of the most powerful marketing tools. This transformation required companies to develop an effective LinkedIn marketing strategy to gain a competitive edge in their industries. What differentiates LinkedIn f

When you need to quickly operate with several tiers and regions, you need a detailed strategy for countries on Facebook. This article will talk about ways to add countries to the advertising cabinet and about effective tools for working with shooting ranges that save time.

GEO