Suppose you are in the process of setting up an online store. There is one thing you have to know. Google can make or break your business. To word this differently, most of your customers come from the Internet. If they cannot find you, they will not visit your site. Thus, they will not make a purchase. You can have the most fantastic products in the world. However, if you are not discoverable, this will not matter.
One of the big burning questions people want to know is whether customers trust Google when making a purchase. The simple answer is yes. This has become one of the most popular search engines that people use to find the answers they need. Here is a guide on what you need to know as an online business owner.
Most Clicks on the Top Three Search Results
What is the first thing you do when you want to buy something? You Google it. Then, from the search page, you look at the first websites that are recommended to you. Automatically, you trust that these are the more relevant and best sites for what you are looking for. Again, you just assume that Google knows exactly what you want and gives you choices. But, you are more inclined to pick one of the first three websites since they appear at the top, right?
Well, this is something you need to remember as a business owner. People do trust what Google recommends to them. While customers do some investigation work, they start with these top websites. So, if you want people to buy your products and services, you need to get yourself to the first page of Google and one of the first websites on the results page.
How to Get to Page Number One
Most people want to know how they can get to the first page on Google and how to be one of the top websites. Well, we must say that a lot of hard work goes into achieving this. But, it is possible for any website with the right strategy. Namely, there are two ways you can get there. They are PPC and SEO strategies. In fact, many websites choose to take both approaches to achieve the best results.
PPC
One way to quickly get to the top of Google is through PPC. This is short for pay-per-click advertising. When you go on Google and see adverts at the top for websites related to your search, they are there because of PPC. Every time someone clicks to go to your website, you will pay for the advert.
Some people like PPC since it can have quick results. But, it can be an expensive strategy depending on your keywords and industry. You need to monitor campaigns constantly and have a big budget. Note that some customers can be wary of these types of adverts.
SEO
Then you have SEO. This is short for search engine optimization. This is when you make adjustments to your website to appeal to Google. When you have a good SEO strategy, you are able to get to the first page of the search engine. Indeed, these are the websites that show up after the adverts.
Everybody should have an SEO strategy. You can keep your spot on Google long-term in a more cost-efficient way. It is easier to gain customers’ trust since you are not paying for adverts. They see you as being there through merit.
Online Reviews are Important Too
Note that where you are on Google is important. But, there is something else that people pay a lot of attention to when making purchase decisions. They are going to read online reviews. Customers will often make these reviews after they have had an interaction with your business. This is why you always want to deliver the best service to everybody. You want to ensure that they leave a positive review. When you accumulate a lot of these, you can gain more customers.
Therefore, know that online reviews are important. You want to gather positive ones. So, you must seek feedback from all customers you serve. Always try to impress your customers and give them the best service you can. Any negative experiences and this can turn into a bad review that influences someone else.