The Local 3-Pack is a digital resource created by SEO Experts specializing in Facebook advertising, paid search engine marketing and e-commerce development.
The goal of the Local 3-Pack is to help small business owners obtain the best possible publicity—whether that means boosting their website’s visibility on Facebook or ensuring that potential customers are reading an article they’ve shared on Twitter.
With a series of SEO tools and approaches, a local SEO company is here to improve your visibility in local search results and on Google. With the Local 3-Pack, you can get a more personalized experience across all digital channels — overall, more traffic and better results for your local search results. Perfect for those who focus on local SEO, including insights into paid backlinks, website optimization, social media management, and more.
Source: Google Local Pack
How Can You Optimize Your Local SEO Strategy for the Local 3-Pack?
Three things can help:
Get friends involved. Involve friends from your network in helping to promote businesses in your area.
Make local events a regular fixture in your geo-town.
Make sure you post on the right social media platforms. If you have a local blog, write about the places that generate traffic (visitors & leads).
Let’s dive into the details about how to take advantage of the free 3-pack and rank your local site higher in organic searches.
Impact of Location Signals
Local optimization involves placing your business information, services and offering in geographical proximity to search engines, interpreting these signals as relevant information about your offerings. What signals are there to influence your audience to do something? In SEO, location signals are most appropriate. Those signals come from things like pages on a website that refer visitors to other pages.
You can take two main approaches when choosing which page to direct your users to Local SEO Tips and Tricks and Local SEO Analysis. Over the past year, we’ve seen hundreds of thousands of CTA’s appear across Google and Bing in SERPs. These are notices that tell searchers where you’ll be selling or offering a service. By analyzing these, you can improve your SEO and increase your leads. How? By optimizing your local SEO strategy.
A local 3-pack constitutes a dozen stakeholders, each with unique problems to solve and their individual needs. Each stakeholder will be particularly motivated to act when they’re close to solving a problem for themselves or at least thinking about it. That’s why it’s so important to get the right location signals out there – so that potential customers can see you near whatever it is that they’re looking for.
Physical Address – NAP (Name-Address-Phone)
Your address is more important than ever in today’s digital world. Your physical address is available when you are ready to purchase a service or product, and it is available on our servers. With a solid, consistent physical address, we believe your sales and service experiences will be more personalized and pleasurable. With 3-in-1 personalized postcard delivery, Wi-Fi connectivity and location-based alerts, our location-based features enable customers to order online, receive notifications when ready-to-ship products are ready for pick-up at their destination and discover where to drop off.
Pages with your physical address are particularly valuable for optimizing your NAP (name-address-phone) – this is the physical box where you’ll pick up the phone and talk to people who live near you.
When you optimize your location, you get a tangible benefit. It is something that our customers can see and feel. Physical addresses encourage customers to return to your business even when they aren’t sure where they want to go. When you optimize for search, you get visitors from all over the world looking for locally relevant things.
Source: Google Reviews Study
Local Landing Pages
The Local 3-pack targets readers who are looking for specific information about your hotel, restaurant or destination. Local landing pages have simple copy and graphics that tell a story using photos and images relevant to what the reader is looking for—the more visitors that reach your page, the higher chance that someone will buy something from you.
When designing this page, there are three things to consider: visual appeal, authority & trustworthiness, and backlinks. Visual appeal refers to how attractive your website is to search engines; authority & trustworthiness tells searchers where you’re from and what’s unique about it; backlinks are what helps your site stand out from the competition.
Each landing page (also known as a listing page) contains an introductory paragraph, images, and a small text box that allows visitors to tell the user what topic they’re looking for easily. Optimize these elements and order these items in the SERPs by importance for maximum exposure and maximum traffic.
Social Profiles for Businesses
With Instagram, Facebook, and LinkedIn growing exponentially, the need for a professional local SEO company has never been higher. Certain businesses can achieve success through highly targeted social media campaigns.
If you own a local business and are constantly getting clobbered by more established businesses on social media, it’s time to get creative. But how can you optimize your strategy for the top Local 3-Pack targeted at bringing in new clients? It’s simple: create a social profile for your business that attracts the correct type of people. Do you want more leads? Boost the Facebook page visibility of your business by giving away free promotions through your posts. Want more clients? Make sure people know where you are located by including phone numbers in your posts. And finally, never forget about the tradition of free junk mail.