Every year digital marketing trends come and go, but some continue to be part of our lives. If you look around, you will see many such trends having a great impact on our lives and on the top we have video content marketing trend.
Undoubtedly, video marketing has been consumed as never before. Even it is the second largest search engine platform after Google where people visit to search their queries. According to a Cisco study, it has been said that by 2021, around 82% consumer online traffic will be video.
Remember, if you are not using videos as a part of your content marketing strategy, you are actually missing out a big part.
So what is video content marketing and how it can improve your SEO in 2021?
In this post, we are going to shed light on these aspects in details. So, let’s get started:
What is Video Content Marketing?
Just like content marketing, video content marketing is also one of an effective marketing strategy that places the needs and wants of buyers first. This is mainly to increase customer action and make profit out of it.
The video content marketing is all about acknowledging how businesses can integrate videos to every channel and stage of their marketing strategy apart from podcasts and blog posts.
The main focus of video content is to provide engaging, entertaining and useful visual information to the audience. You can find some good websites like Digital Agency Network that provides all the relevant information about digital marketing and its aspects in details.
The Process of Video Content Marketing
There are three major steps involved in video content marketing. If any of these steps are missing, your content marketing is of no use.
If you are looking for the best results, make sure to follow these three steps precisely.
Step 1: Strategy
It includes: your goals for video content marketing, audience insight, researching your competition, video content marketing funnel, and distribution plan.
Step 2: Production
Before you start filming your content, consider what do you want to accomplish with your video content campaign.
Do you want to convince your consumers to buy from you? Or you want to raise brand awareness only? Based on the answers, you need to start with the production process.
This process includes three phases: pre-production, production and post-production.
Pre-production involves everything when the development starts like research, designing, script-writing, hiring crews and more.
Production is when pre-production is done and it’s time for ‘Action’ when camera rolls and fun starts.
The last one in post-production. This is the stage when the production team edit, adds graphics, videos, visual effects and sound effects and give a final touch to the video.
Step 3: Marketing
The last, but not the least – Marketing. This step involves various components starting from forming a cohesive marketing funnel to sharing video content on social media.
Indeed, video content marketing is very essential for B2B marketing. Businesses using this strategy are generating more leads, enjoying better brand awareness and earning more revenue than those who are using other forms of marketing.
1. Mobile Optimization
Nowadays mobile optimization is the prime focus of the web world. Within just a few years mobiles have exceeded the desktop views and it still continues to grow. Undoubtedly, they are becoming an indispensable part of our lives.
According to research in April 2018, internet traffic via mobile internet was 51% of the total online traffic. 90% of consumers prefer to watch videos on their Pcs. The trend of mobile optimization has become a trendsetter among various organizations.
As it’s easy to watch a video rather reading text on the small screens. Therefore, being a brand, you have to take care of the screen also where people will explore your website.
2. Include Metadata
The same way you would optimize your website page by including meta title, meta description and meta tags, make certain that you fit the metadata even in the video descriptions. The search engines use the metadata to spot out your video and rank the results of the video accordingly.
The Metadata should incorporate the keywords in the title or the description, as the search engine will analyze it.
Metadata is basically the crux of the description of your product or service. The process of including metadata is simple and easy and takes very little time.
3. Make Video Sitemaps for your Page
If you are creating and publishing a lot of video content for your website and finding it a challenge to get a rank for them, then you might want to build a video sitemap to ease off the burden.
A video sitemap is a text file that has important data about your video content. When you submit a sitemap to Google, you are informing search engines that you have a video, it’s titled, subject matter, run time and about the audience you want to target.
This information plays a crucial role to get your video indexed by search engines.
In short, a video sitemap helps Google to get a better understanding of which websites have video content and what is the focus of the content.
Have a look at the video to learn more about how to easily create video sitemap for Google and get started:
<iframe width=”840″ height=”450″ src=”https://www.youtube.com/embed/xtoAfUB6Ubw” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>
4. Share the Video on Various Channels
Sharing the video content on various social media channels like YouTube, Vimeo, Facebook, and Instagram will help you to analyze which is the most engaging video.
Video sharing is trending on every social media website and it will never cease. Remember, the more engagement your video will create, the better will be the ranking of your page and you will authoritative in the eyes of Google.
5. Encourage Users to Comment and Like
When we talk about interaction and engagement, the most effective way to do that is encouraging users to comment and like.
You can encourage users to like and comment on your video by adding a captivating call to action. Comments and likes help to boost the popularity of your video and improve the SEO ranking.
Video content marketing is an effective strategy used for engaging your audience. Rather than ad hoc and random projects, it is all about strategic video campaigns.
In short, it is all about integrating video across your marketing channels in order to drive more profitable outcomes.