Emails may seem like an old-forgotten marketing tool. Still, surprisingly, they continue to be the most used marketing tool by businesses. Research states that at least 29 percent of marketers see email marketing as the most effective channel. Search engine optimization(SEO), on the other hand, is an advanced techniq

Gone are the days when you had to set up a physical location somewhere just to drive sales to your business. Today, a lot of business owners and entrepreneurs have gone into eCommerce. But with this shift, they also started to wear multiple hats at once. Therein lies the problem. Trying to do many things on your own prevents you from becoming fully effective in any of your adop

Social media and search engine optimization (SEO) are interconnected in a marketing sense. While social media’s link to the success of any search engine optimization is indirect, your overall results can certainly skyrocket if it is utilized correctly alongside high-quality SEO content. Certain key performance indicators (KPIs) of SEO can be manipulated indirectly via social media. Inte

Lack of competence can become a serious bottleneck in business processes, and that’s why ongoing training and upskilling of workers are a must. An effective learning and development program helps employees hone skills that enable them to perform daily tasks and overcome future challenges. This step-by-step guide addresses the process of L&D program preparation and provide

A marketing funnel lets you map the customer journey, from awareness all the way through to post-purchase advocacy. Brands devise content and messaging around the different stages of their funnels, and each stage needs to be equally well-ideated if they want their customers to have frictionless interaction with them over the long term. For example, it’s all very well if an

Wondering what brings a certain brand to mind when someone asks you about a particular product category? The answer is: Brand awareness. You see, building a brand is one thing – but embedding your brand in the customers’ minds is an entirely different venture. Developing that level of brand awareness will serve as the foundation for success in your other m

One of the best ways to give your business a boost in search engine rankings is to get other websites to link to you. This shows search engines like Google that your website is trusted and reliable, and will provide visitors with the information they need. When you work with a digital marketing agency, they may suggest a few different tactics to get those all-important backl

Everywhere we look these days, more and more businesses are leaning toward Web3 to revolutionize their customers’ experiences. But how exactly will Web3 affect our e-commerce experience — both as owners and consumers? Keep reading to learn how your online shopping experience is about to get a huge upgrade and how you can harness the power of the metaverse to engage with

Accessibility in web design is becoming an increasingly important topic and affects every organisation with a digital presence. But what is it? Why is it important? And how can you make sure your website is accessible?

What is Web Accessibility?

Most people involved in email marketing know the importance of a brilliant email subject line. Seeing that you only get a few seconds to nail your email’s first impression, the subject line obsession is more than justified. That is why crafting poor email subject lines is one of the biggest email marketing mistakes, regardless of how established your brand might already be.

With the introduction of Chrome’s new user-agent string structure, web analytics solutions need to be prepared for future updates.  Google is changing its user-agent string to provide a better browsing experience for users. The change will affect all browsers on Android devices. The User-agent string is sent with every HTTP request to the server. This string can be used t

There’s no question about the value of using video content on your website and social pages. Video dominates the internet, representing about 80% of online content.