Everyone can relate to being sat on hold for hours on end trying to get through to customer service; however, new research published this September documented a change in proceedings, with one in three Brits now preferring to reach customer support via WhatsApp. A world away from the previous order of things, these new findings have sparked expert debate around whether or not b

Digital marketing specialists need to use many tools to achieve their goals and reach target audiences. However, not many consider a VPN (Virtual Private Network) an essential part of their kit. However, I’d like to shed some light on this topic and tell you why marketing agencies need to use a VPN.

Overview of VPN technology

Whether you’re an established corporation or a startup, your business e-commerce website plays a pivotal role in the success or failure of your business. As of 2022, around 21% of retail sales globally are conducted online, with more than 2.3 billion customers conducting their purchases online, and that means your eCommerce website is absolutely crucial to your sales and the

Over the past few years, we all have understood the importance of having a website for representing an online business. However, when it comes to websites, we cannot have the same design all the way from start to finish. It needs to be updated and should be according to the preference of the customer. Well, you might think that all you need to do is to redesign the website without affecting other

If there’s one thing that has come to matter almost as much as money today, it has to be the tremendous power of “reach.” Whether it be tapping through stories on Instagram or expanding user bases using Google Ads – every brand and personality has come to realize the value of voice and influence that social med

These days, every business has multiple competitors, and keeping ahead of competitors is becoming harder. Through tech-driven innovation, many companies manage to pull ahead of the competition. One way to claim your place in the market is by creating an efficient website that drives consumer attention. Attracting consumers to a website is tough, especially when so many others c

Are you wondering whether your business would benefit from a consistent SEO strategy? The answer is probably yes. Often, it does not matter what industry you are in; search engine optimization improves your visibility online. This is something you always want to attract new customers. But, there is no doubt that there are some businesses that are going to benefit more from S

Many eCommerce retailers view PPC and SEO marketing as two separate strategies and may only invest in one channel at a time. However, both strategies need to be combined for a business to reach its full potential in digital marketing. Search engine optimization (SEO) is a practice for your site to organically rank higher on a search engine results page (SERP) for enhanced visib

As a business owner, you know that public relations are essential. But that’s easier said than done, right? After all, how exactly do you run a successful Public relations (PR) campaign for your startup?   If you’re just starting, this guide to startup PR strategies has all the information you need to get started and essential tips to increase your chances of gaining medi

Although building customer relationships through branding and awareness is vital, the bottom line for most businesses is to make sales and generate revenue. And while some companies focus on building long-term relationships with their customers, others focus on driving immediate sales through direct response campaigns. Direct Response Campaigns are about getting a customer to t

Cybersecurity is a complicated yet essential system – one that needs clearly defined rules, limits, regulations, and guidelines. A strict framework is essential for cybersecurity practices to function and fulfil their objectives of making cyberspace safe for users, organizations, businesses, etc. These regulations make cyberspace resilient, dependable, and cohesive through co

Search engine optimization, also known as SEO in Singapore, is not new, yet it remains a mystery to some people, especially for businesses that have recently expanded their operations online. Aside from learning that SEO is part of digital marketing that makes a website and its content more visible, there are many factors to learn to understand SEO better. Beginners can grasp the SEO basics