These days, growing brand loyalty and a strong bottom line are both signs your website or app’s user experience (UX) is working. But how is this achieved? As the name suggests, the user’s experience – i.e. putting humans at the center – is the focus. Designing enjoyable, effortless digital experiences is the new “customer is always right” of our digital age.

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Is your website starting to slip down the ranks on Google? This can be a concerning sight and you might be panicking about what you should do next. Well, perhaps you have been complacent when it comes to SEO. Alternatively, you might have to accept that your current SEO strategy is not good enough to maintain and improve your rankings on Google. Either way, know that there a

Delivering digital success for leading global brands is what we do at 2XL. We are experts in sites that move the needle forward for our clients. But what’s our magic trick? What makes us more effective than our peers? Simple. For us, websites are a long-term project. Yes our delightful online experiences bring brands top of mind, and our bespoke landing pages drive inbo

Even though SEO existed before COVID-19 impacted everyone’s lives, many businesses, particularly brick-and-mortar stores, are unfamiliar with this word. Some only encountered the term SEO when they decided to move their operation online so their businesses could thrive and survive the ongoing pandemic. Given that COVID-19 upends businesses, especially during the circuit br

Imagine that a customer wants to renovate their whole garden. They want to enjoy al fresco dining in the summer and still have an attractive green space during the winter. But, they are not able to do this project themselves. Who do they have to hire? Of course, this is a job for a landscaper. But, the big question is; where does a customer go to find a landscaping business?

Traffic is an essential part of any successful campaign. Clients often say they don’t want to spend extra to get more traffic. You may think so too. You wish only to pay money for the relevant traffic. To get relevant traffic, you first need to experience getting a lot of traffic that may not be relevant but lets you find your niche. Getting a lot of traffic helps you to find

In the digital world of 2022, it’s easy for brands to get lost in a sea of content. It can be incredibly difficult to keep your audience engaged. From the second they glance at their phones in the morning, people are relentlessly bombarded with ads, notifications, and every other type of info out there. As a result, consumers have become more selective and discerning about

We’ve all landed on websites that are horrendous to use. Maybe you’re overloaded by popups, or the content keeps shifting around because the site’s trying to load more ads, or it just continually crashes and tries to reload. It’s annoying, but it’s generally accepted as just part of the internet experience. Now imagine you’re one of the estimated ones in seven peopl

Every business dream about being number one on Google. You can be spotted straight away by customers, you are automatically trusted and you enjoy the prestige that comes with being the first search result. But, a lot of business owners do not think this is really attainable. In other words, they cannot get to number one on Google because of competition or not having the necessa

Google has made it very clear to us SEOs that content is king. This has been their stance for many years, however, there are still businesses out there struggling to implement a content strategy that is valuable to a user. It is clear that outside of the SEO industry itself, many people struggle to understand that “SEO content” is not an activity that is valid in this era o

At present, there’s a body of evidence that suggests that more and more people are becoming even more addicted to their phones. So, for marketers, there’s no denying that this obsession ultimately translates into an unmissable opportunity, even more so as we approach an, even more, mobile-friendly future. Our smartphones are glued to our hands from the moment we open our

Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better campaign performance easily. Here’s what to expect and how to make the most of it.

What is Performance Max?

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