While creating accessible websites is something companies and web designers have been doing for years, web accessibility has only recently become somewhat of a buzzword. As newer generations become more conscientious and mindful of their actions, they prefer to engage and interact with companies that are more ethical and equitable.  Read More

Google made a Twitter announcement that as of 3:44 am ET on June 9, the May 2022 Broad Core Update is finally complete. The r

Businesses that optimize the use of social media to boost and improve search engine optimization (SEO), as well as Google search rankings, are the ones leading in their industry. One could easily say that social media singlehandedly increases visibility and boosts engagement. So, it is wise for a marketer to look for ways to boost SEO campaigns using social media

Search engine optimization (SEO) works best when professionals develop a suitable strategy. To do so, they require relevant data about the website they optimize, an understanding of how it ranks, whether it has any technical issues or not and so on. A website SEO audit offers specialists in this field the answers they need to create a strategy that works.  Read More

Do you know that fooling Google is becoming harder with every passing day? With ever-changing algorithms, websites often struggle in developing and maintaining a ranking on search engine results page (SERPs). Search engine optimization (SEO) teams are recklessly working to improve their results. Yet, they miss out on crucial areas that improve return on investment (ROI). You must stop if you st

The benefits of running an effective digital marketing campaign are unmatched, from building brand awareness and authority to driving more sales to your business. Investing in a marketing campaign will prove to be an excellent move. Different aspects come into play when planning an effective digital marketing campaign. Paying attention to these aspects and working to get them right is the best

Here we will talk about how to upgrade to Google Analytics 4.  Google Analytics is the service that enables you to monitor any kind of traffic and event that is connected to your channels. Now, they put forward a new and upgraded property named  Read More

An instructional designer is someone who crafts eLearning to help organizations train employees and improve business performance. This profession is becoming increasingly popular and transcends industries. Being an ID, you don’t necessarily need to be employed by a particular company, college, or training center, or double as a training specialist.

Freelance ID: How It Differs from a Full-

Read More

For many people, social media and digital marketing appear to be the same thing. Some believe that because they’re advertising on social media channels, they’re also engaged in digital marketing, but this isn’t the case. Digital marketing is an umbrella term that refers to all kinds of marketing strategies that a business can execute digitally. Social media marketing is

When it comes to your business, brand, or products, how popular do you want to be? Obviously, the answer to that is most likely very. In fact, you might already be highly popular on the internet with a great flow of traffic coming to your website. But have you ever reviewed your traffic sources properly? Many people sometimes depend on their traffic coming fro

Instagram is a powerful marketing platform. Around 75% of users take some sort of action after viewing an Instagram post, whether it’s visiting a website, following the brand on the platform, or purchasing something directly. Despite this potential to connect with customers, it’s getting harder for companies to use Instagram as a cost-effective marketing tool. Whether youâ€

In a year that’s shaping up to be just as eventful as the last two (oh, calamity!), it’s no surprise that the digital marketing landscape is changing just as rapidly as ever. With the tech giants constantly improving their offerings and switching up their strategies, there are many changes afoot in the world of digital. Today,  Read More