You hear everywhere about hacks and revolutionary techniques to succeed on the web. If the basics of digital marketing have never changed, reaching the right audience is more and more complex and the channels are multiplying. Companies are faced with a real need to prioritize their marketing efforts. Especially if only one person is working on it, you don’t want them to sprea

The new iOS14 Update has broken the ability of every third-party app to get your website and ad performance data directly, which would ultimately help with better ad targeting. While this may seem discouraging for most marketers, there are still a few ways to track the performance of your ads. As a social media agency dealing with this issue first-hand, we have rounded up a list of tools that

It’s a widespread assumption that B2B content is monotonous. Instead of implementing someone else’s suggestion, a B2B company’s success is more commonly ascribed to their B2B content marketing strategy. The reason for this is simple: what operates for one company may not function for the other, and content assists a client make a solid first impression while researching a product. Among t

It’s never been easier to make compelling social video content. With YouTube Enhancements, its new- and free- video editor integrated into the platform, you have a wealth of video processing options open before you even click upload. Here’s what you should know about using Enhancements to create better digital marketing videos.

The Value of Quality Video<

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In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’. As marketers, we of course began to speculate about what digital marketing would look like in a new virtual world. Although the concept of the metaverse may

The success of your e-commerce business highly depends on having an e-commerce website and implementing effective search engine optimization (SEO) strategies. With the proper approach, you can expect more of your potential customers to come across your e-commerce website on search engine results pages (SERPs), browse through your web pages, and consider buying products from you

Optimization is a powerful force. It means that something can be made better, that the current state is not the final one, and that there is always room for improvement. Take your website for example. Do you believe it can be optimized? Most people will agree that it most certainly can be. It’s the how, the why, and the when that are the critical questions to answer when i

With a smartphone in every hand and the strength of social media giants ever-present in our lives, consumers have more ways than ever of interacting with brands online. While many traditional marketing channels such as television, radio, and print are still strong, crafting an integrated online marketing strategy is crucial today to be present in the hearts and minds of consume

As the digital world keeps changing over the years, trends come and go, with businesses constantly trying to keep up. That’s why understanding content marketing at its core is crucial for your overall digital marketing strategy. Hence, here are the five key insights to improve your content marketing in 2022.

#1 What Your Competitors Are Up To

Intrusive interstitials – annoying to site visitors at best and detrimental to your search rankings at worst. When Google rolled out the page experience update last year, it made sure marketers understood the importance of providing a seamless, undisrupted browsing experience for visitors and the metrics contributing to this experience. One of the criteria is t

Most people consider email marketing to be dead. But did you know about 72% of people prefer emails to promote content? Surprisingly, the role of email marketing in the eCommerce industry has grown to mountain peaks. The email open rate has spiked to 21%, especially in this sector. Of these, 2.56% of people are landing on the website, and part of them are making purchases. Cool. Right? If yo

The internet reaches across the entire planet and this means you can buy products from other countries, communicate with people and businesses overseas and even work in a completely different country to the one in which you are employed. Sometimes, a business may not need or want to target consumers so far away. It may be that the local area and surrounding towns are far more important. Conside