We all know what app failure means. Perhaps the most telling statistic regarding app success points to its rarity. A recent study shows that 0.5% of consumer apps and 13% of business apps are successful. So does this mean starting an app for your business is a futile exercise? Not really. Apps are

Would you say you had a good SEO process in place for your business? If you are not sure or the answer is no, now is the time to make adjustments. Search engine optimization is becoming even more important in the age of technology and where more customers are turning to Google to find the products and services they need. You want to make sure that you are at the top of the resu

Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most strategies. It’s a time-consuming and ongoing task, with countless myths and misinformation surrounding it. Buying into these misconceptions and building your strategies around them can lead to wasted efforts. So, let’s l

What if you could grow your business tenfold in just a few short years? What aspects of your company might be most important to focus on? When you think about growth, your natural tendency might be to turn to revenue. However, many different aspects of your business change when you grow. According to the latest data from the United States Small Business Administration profile r

Facebook and Instagram are two of the world’s biggest social media platforms, with 3.7 billion users across both platforms. Millions of marketers are now using the platforms to reach new audiences and achieve their business objectives. Both channels provide a great opportunity to use a variety of ad formats, ad objectives, and targeting options to reach your target audience a

We tell each other stories all the time: at family dinners, at friendly parties, during office lunches, sharing photos on social media, shooting dozens of stories a day. And this information sits much more firmly in our heads than just the facts. Because when we read stories, our brain uses not only the language part of the brain, which converts words into meanings but also the

Guest posting is a great way to establish your authority online, as well as boost your Google rankings. It is something that every website is recommended to do if they want to enjoy a lot of traffic and conversions. But, do you know the best ways to guest post? Something that a lot of people are concerned about is the word count. In particular, whether guest posts should be sh

Whether you’re making a website for fun or you’re doing it for your company, finding out that search engines don’t recognize your website can be frustrating. If a search engine won’t display your website on their results pages, there’s a huge chance that you won’t have any visitors to your site. This is especially true today, since the days when people simply type the websiteâ€