It’s a topic that gets small and medium businesses serving a localized area excited: Someone round the corner, or even on the other side of the city, can type in a search query, and boom! Their business appears in search engine results together with all the details needed to get in touch or visit their offices or stores, and they’ve got a new customer. Sounds sweet? It certainly beat

Revamping your website is going to have a number of unique challenges that differ from completely migrating the website to a new URL. Regardless of the situation, there needs to be a focus on not losing previously generated search engine rankings. Some companies may thrive on online leads, which makes moving the URL a terrible idea and redesigning the more ideal move. Web design trends do change o

The performance of your website is one of the most important elements of your online presence. That is why you must tackle any possible issues causing your website to slow down. In this blog, we will outline some factors affecting your site speed and what you can do about them.

1. You’re Using a Sub-Par Hosting Service

Recently, online reviews have increasingly become an important and non-negotiable part of a business marketing strategy. The volume and number of review websites have grown, so have the rates that customers write and refer to reviews. Essentially, reviews help customers decide about where they should buy products and services. Online reviews are gradually becoming a key part of business, making

If you’re reading this blog, you already know that search engine optimization (SEO) is key to getting your content in front of viewers’ eyes in organic search. But you’re busy, and you can’t devote hours per day trying to optimize your content for every platform out there. Thankfully, there are a few places where investing a little time can reap enormous benefits for your site traffic

If you run a local business or are working for a local client, you’ll want to know how to boost visibility for regional and location-specific keywords. The key is to optimize your website for local SEO. When your digital assets have been optimized to rank within your area, people will find your business when searching for something they need locally. The easiest way to do this is by building

Can you rank on Google without a backlink? It’s something many people have wondered multiple times across a variety forums – so many times in fact that the question shows up in Google Search results. Maybe they’re people who don’t buy the idea of pitching for a link or don’t enjoy rejection. Maybe they get frustrated because they do not see any results from their SEO efforts and wonde

In 2018, a typical corporation spent 7.9 percent of its earnings on ad content. Sure, spending on ads does lead to your site being at the top of a Google Search. But, with a good search engine optimization (SEO) content strategy, your website and blog will be at the top of search results anyway. A

Search engine optimization (SEO) has evolved, and ranking high on Google is harder now than it was three years ago. More businesses are online, pushing Google to continuously change its guidelines to create better search experiences for users. This has resulted in companies also changing their strategies. Since Google and other search engines can easily detect black-hat SEO, a new type of SEO has

Maybe you’ve just launched your online business and you’re looking for different marketing strategies that you can use to boost your sales and your revenue. You’ve optimized your blog for SEO, are seeking out user reviews, are engaging with customers on social media and are working on creating engaging content. If you still find yourself struggling to gain traffic on your website, look at th

If you have a brick-and-mortar business that is open to the public and at street level, local search engine optimization (SEO) is going to be one of the best methods to attract new clients. Imagine that you need to find a mechanical workshop in your city and you don’t know where to look. You might ask some friends for recommendations, or look around the area you live in – but the first thin

The fact that language has a limited number of words means that you will inevitably have to repeat words, phrases and sentences. Further, you could be offering similar services to another business. As a result, you may describe and market your brand or products using the same words. Is this duplicate content? Of course, you can get professional writers to produce original copy, from blogs to <