Every individual knows about different social media platforms for personal use. However, these platforms provide similar and more specialized services to institutions and corporates. Overall, every social media platform provides a medium for its user to control, alter and develop a perception of themselves or, in the case of a company, the brand.  Effective social media management enables an ente

It’s no secret that most business owners are looking to improve website SEO to get their brand in front of more eyes, which will eventually lead to more sales. That makes search engine optimization and lead generation closely intertwined, which is where things sometimes get confusing. This article will tell you more about how local SEO can increase lead generation. First, we will disc

For the rest of 2021 and into 2022, you may be preparing your marketing and content goals, creating calendars and generally preparing for what’s on the horizon. Algorithms change, new information comes out regarding SEO best practices, and it’s a constantly evolving environment. The frequent changes make it essential that you keep up with what’s going on. First and foremost, you nee

Now is the time to start optimizing your website for all the potential holiday shopping traffic that is headed your way. While the real shopping season doesn’t officially kick off for a couple months, your online efforts need to start right now in order to make the most of this opportunity. Many businesses rely on the holiday season to reach their sales goals, but always end up scr

Almost every brand is turning towards social media as it is the most cost-effective way to increase brand awareness and market your products or services. However, just being present on social media alone is never going to be helpful if you don’t know how to optimize it or maintain it. Optimizing your social media handles is extremely important for increasing engagement and reach for your busines

The social media landscape is constantly evolving. A few years ago, you might have gotten away with simply posting on your brand’s Facebook and Twitter pages once or twice a day. These days, you need to be able to develop a strong social media content strategy, execute it, and track its performance.  Naturally, that takes time and work. But between posting, sharing and co

To anyone who has had to plan and execute a social media strategy, you understand how hard it is to stay on top of the ever-changing social media landscape. Social networks are constantly rolling out new features, and it’s important to distinguish passing industry fads from trends that can spur growth. In this post, I’ll show you that there’s a significant benefit to inve

For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with your app users. Push notifications have always been the most effective way to be noticed by your app users and encourage them to open the app and complete your desired conversion. Using push notifications allows you to target users when they aren’t actively using you

People often ask us to explain what makes a good website. Whether we have a list of elements that a great site should have. Unfortunately, there isn’t an easy, one-size-fits-all answer to this. As in many things SEO, the answer is: it depends. What kind of site do you have and what do you want to achieve? Who do you want to target? There are, however, a few best practices that help you get under

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If you have ever been in a part of running a social media platform for a business and use social media for personal use, you will know that it is a completely different ball game. Especially when you are doing it for the first time, your only experience is personal use. So, how are you supposed to know what to avoid in the mystery that is social media marketing for businesses?

Snackable content is the current wunderkind of content marketing. Mobile-friendly and quick to create, snackable content is perfectly suited to the scroll-happy digital audience of today. From animated gifs to memorable memes, short videos to infographics, snackable content is rapidly becoming a must-have as part of your broader content and social media strategy. However, sn