Google Ads. We need them, we love them, but they can be challenging if you’re unsure of how to optimize them to maximize their impact. Google is the largest search engine out there. Billions of people log on every day and ask questions, seek out solutions to problems, and shop. So, naturally, it pays to have your business front and center for your ideal audience

Many freelancers struggle to keep their businesses afloat. They often work on a per-project basis, which means that they continually have to hunt for new projects. One way to solve this issue is to grow into a small productized agency that completes projects instead of billing working hours as a freelancer. Those who enjoy the flexibility of working on their own time often realize that the elep

Do you want to grow your business big and strong, but isn’t it going quite as fast as you would like? You may have tapped into the right market and have set up the right business model, but if your staff and other aspects of your business aren’t organized, you’re slowing yourself down. Organizing your staff and business should be part of your growth plan. This will help y

From opt-in offers to premium-priced subscription products, these tips will help internet marketing specialists and newbies alike market anything CPA-related with email. Cost-per-action (CPA) offers are some of the most popular affiliate marketing programs available. Offering very favorable conversion rates, attractive payouts, and a range of advertising allowances, affiliate m

Social media has become a part of our daily lives, we use it so much that it’s incorporated into our routine. Facebook is one of the most used social media platforms of all time. It’s used to connect users with their friends, family, work colleagues, and even with people, they don’t know. Facebook allows people to share pictures, videos, music, articles, their own thought

Even the most change-resistant marketers today must admit that the world has gone digital. You, your employees, your company, and your customers set aside analog marketing assets more and more every day with your optimized digital assets pushing outward from their already prominent front and center position. Your website, app, and social media presence have converted the analog

Email marketing is one of the marketers’ go-to solutions for promoting online businesses. But it is not as easy as it seems. Sometimes, many challenges come in the way of strategizing the best email marketing plan. So, let us get straight away and know the significant challenges businesses can face with email marketing and how to overcome these.

Top 5 Email Marketing Chal

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As the purchasing habits of customers change with the development of technology, digital marketing strategies for the healthcare industry have become much more important in recent years. In many industries, including healthcare, people prefer to buy products or services after doing detailed research on the internet and having an idea. People seeking a high level of care and

User-generated content is every marketer’s secret weapon for driving traffic, boosting sales, and increasing SEO rankings. If you have not yet utilized user-generated content for SEO, then now might be a perfect time to do so.   Read More

59% of marketing emails influence purchase decisions. If that doesn’t highlight the power of email marketing – I don’t know what does! (more…)

More and more young people are searching for meaningful interactions with like-minded people. These intimate spaces for genuine connections have been dubbed “digital campfires.” A great example of a digital campfire is a highly engaged Facebook G