SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations.

Get the most out of the SEO audit

What’s new with Google and Bing? Our friends at Google and Bing have not been sitting idly by, so we had lots of news to share. Here, we will give you a few highlights of what we discussed. Scroll to text Google has been testing it on AMP for quite a while, and now it’s probably here to stay: scroll to text. So, what is it? When someone does a search

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a mistake in your structure. In this post, we will share 6 common site structure mistak

When we talk about site structure on WordPress we often focus on blogs post: “Use tags and categories and link to your the best fitting related posts!” But you probably have hierarchical post types on your site too. An example of a hierarchical post type is the Page post type; a page can have parent, child, and sibling pages. Inherently, these pages fit in a certain structure and, with little

Now more than ever, you have to make sure that your local audience is able to find you online. One way to make this happen is by creating local landing pages, which are designed to help you rank higher in local areas. So, if you want to increase your visibility on a local level or when you have several locations (or areas you service), these landing pages are definitely worth the effort. In this a

Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical.

How a webpage is loaded

Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results.

Different aspects of language

Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered by new metrics, with at the centre: the Core Web Vitals. Time to meet LCP, FID and CLS!

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So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got all the bases covered.

1. Conduct proper keyword research

Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, you’ll know how noindex or nofollow can help you deal with these p

Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots.

No-brainer link building

Unlinked brand, product, name, etc. mentions

A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that can be found on multiple URLs — or even multiple websites. By using canonical URLs (HTML link tags with the attribute rel=canonical) you can have these on your site without harming your rankings. In this ultimate guide, we will discuss what canonical