Search engine optimization (SEO) is part of a strong foundation for small business success. If a small business does SEO poorly, they risk becoming like one of those TV shows that airs on an obscure channel in the middle of the night. Even if it’s a great show, it will be hard for it to gain a following because it’s so hard to find. Similarly, you can have a wond

You might be a local bakery with 10 employees, or a local industrial company employing up to 500 people. These all can be qualified as ‘small business’. All have the same main goal when they start: the need to establish a name in their field of expertise. There are multiple ways to do this, without a huge budget. In this post, We will share my thoughts on how to go about your own low-budget br

One of the critical factors for achieving long term success with SEO is to know exactly how to run SEO campaigns. It’s not only a matter of knowing how to begin an SEO campaign but it’s the steps taken before and after a campaign is completed. We have been running SEO campaigns for more than 15 years and managed to achieve top Google rankings for many competitive terms in different niche

Usability and the utility, not the visual design, determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. We arenâ€

If you’re looking to improve your SEO – and who isn’t? – learning how to link a website is one of the first places you should start. There are a decent amount of blogs out there that suggest buying them in bulk, reciprocal links and other shady shortcuts like private blog networks (PBNs). But here at The Content Factory, we don’t believe in shortcuts – there may be some short-term

To get your website to appear in top search results, you need a complete SEO strategy. You can’t focus on just one aspect or approach to search optimization. You must implement a well-rounded strategy that includes the 3 major types of SEO: on-page, technical, and off-page SEO techniques. The rest of this post will look at off-page SEO tactics and explain how you can execute them improve you

Some people believe that E-A-T is one of the most important SEO success factors today. Others believe the importance of E-A-T is massively overblown. Is it a direct ranking factor? Is it an indirect ranking factor? Or is E-A-T not a factor at all in Google’s ever-evolving algorithms? The debate over the importance of E-A-T – an acronym for Expertise, Authoritativeness, and Trustwort

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn't optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant. To help you optimize your business for local SEO, we've created a comprehensive gui

When it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What is SEO strategy? SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's

The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links. But as SEO pro

Keyword research is a critical part of any SEO strategy. If you get it right, then you’ll bring high volumes of relevant traffic to your site. In this article, we are going to look at what keywords are, and why you need to research them. Keywords are essentially the bridge between a website and a search engine. They are what helps a search engine identify what your site is about, and how rele

After many weeks and months of preparations, you are ready to go; you’ve done everything that you needed to do to make sure that the design and development of the new site has been put together perfectly and you are happy to move forward. So you press the launch button (because that’s how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new webs