Programmatic SEO is the more practical face of the search engine optimization world. You can create thousands of pages quickly to always take advantage of potential visitors looking for variations of what you have on your website.
SEO, the key to being visible on the internet, is highly time-consuming and in most cases, useful only in the long run. With the programmatic track, ranking higher can become a reality in the blink of an eye.
Programmatic SEO is an automated, data-driven way of answering search queries with hundreds of pieces of engaging, interesting, and instructional content. Let’s take a deep dive into benefitting from programmatic SEO with proven examples and strategies!
What Is Programmatic SEO?
Programmatic SEO entails creating hundreds or thousands of pages or articles from data collection utilizing automation. It intends to get these pages to rank higher on Google attracting increased amounts of organic traffic.
Programmatic SEO can save a lot of time that would otherwise be spent developing, writing, and prioritizing each page individually. In just a few days, you may launch countless pages!
So, you can use programmatic SEO to grow your organic visibility to attract and convert high-intent audiences if you have the right team and infrastructure.
Outstanding Programmatic SEO Examples
Many popular websites benefitted from the programmatic focus of search engine optimization to attract more visitors more quickly. Let’s look at three successful programmatic SEO examples to use in 2023:
1. Zapier
Zapier, one of the most used tools for business app integrations, uses programmatic SEO to generate optimized pages for the search term “how to connect apps,” which they discovered is used by the majority of users. Thousands of pages about tool connections, such as “Google Sheets WordPress integration,” were generated in a programmatic mindset. These pages have no text. Instead, they only provide dynamically added information like the well-known “Zaps,” supporting triggers and links to relevant lessons.
2. Wise
This fintech business now receives an estimated 6.4 million organic visits monthly for its multi-currency accounts and swift international money transfers at reasonable rates.
It shouldn’t be surprising that Wise’s content reflects what its consumers after seeing their success. There is a lot of content to cover, especially at the top of the funnel, and Wise makes an effort to be visible in the search results throughout the entire client journey. Regarding the currencies, it generates various web pages for each country that sends money. These sites are nearly identical but differ in country names.
3. Booking.com
One of the most popular travel marketplaces, Booking.com created an individual page for each city in the world using the extensive list of hotels they have in their database. As a result, more people see their content on the SERPs and choose them as their service provider.
Consider the number of locations and hotels worldwide and the number of web pages they need to create. By utilizing programmatic SEO, Booking.com managed to consistently rank for the target keyword combinations such as “hotels in ” and “resorts for meetings in reviews.”
How to Implement Programmatic SEO Strategy
In utilizing programmatic SEO, there are a few crucial steps to follow.
1. Keyword Research
The most essential programmatic SEO strategy is conducting thorough keyword research. It’s critical to select and discover the most suitable keywords when working on a large number of pages. It’s advised to separate web pages into a few templates before being involved in the research to perform successfully and swiftly.
2. Internal Linking
Internal linking strategies are essential, especially for websites with huge amounts of content. They can substantially expand the number of indexed pages and then distribute link equity among them. As programmatic SEO applications are directly related to generating hundreds or thousands of web pages, building a killer internal link structure becomes necessary.
You can use Yoast SEO as your free tool to build an internal link structure. It’s free and allows you to enhance your website’s crawling and navigation by determining the ideal internal linking structure necessary to maximize your on-page SEO.
3. Identify Modifiers
Online consumers can discover relevant and intelligent search suggestions thanks to Google’s algorithms and queries. To meet their needs regarding these queries, you should use an SEO tool to get keyword recommendations. For instance, Ubersuggest can be your mate giving you keyword suggestions.
Using different modifiers and parameters in keyword research should be your crucial point for a successful programmatic SEO strategy. Instead of providing content about the best hotels, considering using parameters like location and price, as well as modifiers like in, under, etc. can be logical.
4. Create Web Pages
Now, it’s time to construct web pages after focusing on your keyword strategy and completing all of your competitor assessments. Keep in mind that you must create numerous pages, each of which must be distinct to avoid SEO-harming duplications.
Also, the layout of your web pages should be well-thought concerning your target audience and what you offer to them. When a potential customer or client visits one of your web pages, they should be drawn into your content and products or services at the very first moment. Or they leave you with a higher bounce rate.