Google is continuously getting smarter and more powerful. As Google gets better at answering queries within the SERPs, this can make it harder for those of us who rely on Google’s organic search traffic.
As things change, 2021 is the prime time to look into SEO techniques to drive more valuable traffic to your site.
Whether you have an in-house marketing team or use an SEO agency for small business success, we have put together some SEO techniques that will help you to drive more traffic to your site this year, which will hopefully convert!
So, let’s take a closer look at these techniques below.
Improve User Experience
User experience is not only key for ranking in Google but for maintaining users on your website too. If you have a bad layout and poor navigation around your site, users will leave, and this will increase your bounce rate. Plus, if users leave your site quickly, then they are less likely to return, and they won’t have converted, which means all efforts to get them to your site will be wasted!
Fortunately, there are plenty of ways that you can improve the user experience on your site. This includes the quality of your content. Well-written content that is easy to read in short paragraphs that explains what services/products you offer and is engaging is highly recommended.
You can include bullet points, images, and sub-headings to make your content easy to read.
Increasing the site speed is also important and will help you to improve the user experience. Imagine going onto a site that takes ages to load, or you’re waiting to view your basket; the slower the site speed, the higher the bounce rate will be; you’ll lose users and potential sales. Therefore, take time to ensure that your site speed has been optimised.
Don’t Overlook Technical SEO
You could be doing everything right, including having engaging and quality content, but if your site is technically unsound, then it will be underperforming. In turn, you will be missing out on valuable traffic to your site, which could potentially lead to fewer conversions.
So, what can you do to improve your technical SEO?
From correcting your semantic markup to enabling AMP for mobile to ensuring that your entire site loads on HTTPS, there are so many ways to enhance the technical health of your site.
Diverse Backlink Profile
In 2021, links are still an essential part of search engine optimisation; quality matters and spammy links can actually hurt your site.
Links from sites with very low DA won’t have much value, so it’s best to look at older sites, as these have shown to have more value than newer sites. However, sites with backlink profiles consisting of almost entirely very high-quality links can be flagged for a manual review. Therefore, it’s important to diversify your link profile and ensure that it looks natural to search engines.
So, by implementing these SEO techniques, you can drive more traffic to your site in 2021. In turn, these will hopefully turn into conversions so that you can make this year the best year yet for your business!