Vlogging or video blogging promotes awareness of people to the products and services your business offers.
While there are different ways to use vlogs for the benefit of your business, these six tips are well chosen.
They all aim at making your business competitive and sustainable.
1. Develop videos that are engaging, and professional.
To let people have that engaging and professional feel whenever they watch your videos, you should spend more time planning on your content first. It must be educational, interesting, entertaining and in high quality to watch.
State the problem you’d like to solve and then, make them familiar with the solution you’ll be offering. Tell a truthful story rather than being overly salesy. In this way, you can capture their hearts, and they’ll be spellbound, without them noticing it.
In here, a story must have substance. Aim for it to be very thought-provoking, and bear in mind that a properly researched content will help in making the pieces of information you present in your video, error-free.
Give them what they want and what they need. By that, keep your videos short, simple and direct to the point. We all know time is always of the essence, and people on the internet have limited attention span.
Having a perfect camera for vlogging is also important, you do not want your video to be low pixels that people feel uncomfortable to watch.
2. Vlog your day at your business site.
Vlogging at your workplace is showing to the people the transparency of your business. Thereby, making your day to day operations open to your viewers, whose interest will be piqued. They will know your company’s behind-the-scenes works, as such guaranteeing their trust to your brands.
Give them an insider’s view of how your employees are happily working together. Show them how the managers in your company uphold an atmosphere of good leadership, camaraderie, and productivity.
Interview the CEO and the employees. They will become the face of your brands as well. So it is important to show to your viewers that there are genuinely caring people behind the products that they buy.
By vlogging a day at your business site, you’re not only showing the culture or the lifestyle of people in your company, but you are also presenting the different processes involved before your consumers enjoy the benefits of your product.
Be very detailed in demonstrating the magic that brought their favorite products into existence. People will have the assurance that whatever processes involved are environmentally safe and not harmful to the workers on the site. Plus, they’ll no longer have any doubts about the quality of the commodities they purchase from your company too.
3. Introduce your products easily.
Many businesses use vlogs nowadays to promote their products. One perfect example is GoPro which is a popular company and one that has sustainable and enormous brandings.
They use YouTube to market their products. They do this through informative videos about their new products and through showing compilations of pictures taken by their products.
But one very proficient way of introducing your products is through do-it-yourself (DIY) video tutorials about how to effectively use your brands. For sure, your viewers will prefer that over the lengthy and dull manuals that come along with your merchandise.
Doing this will make you user-friendly of the highest order because viewers watching your vlogs will be able to learn at their own pace. They can pause, or rewind the videos at their heart’s content.
Then after your video tutorials, tell your viewers to leave a comment in the comment section below the vlog. Support and assistance to your buyers and potential buyers have never been that easy. So, don’t forget to enable your notifications all the time so that you can respond promptly.
4. Bring out your expertise through demonstrations.
Every day, people in the digital world have questions, which more often than not, would require a credible answer. Build an authority to your business by being the go-to company for well-sought answers.
Nothing could make them more believed by your answers than vlogs with experts who are doing demonstrations. For example are vlogs about your company’s services, with actual people doing action.
Always make them want more, that they’ll have no choice for themselves but to choose to experience the services that your company offers.
The underlying concept you should bear in mind here is that people will always have a lot of needs, and by having expert demonstrations, you are narrowing things down. You’ll be able to reach your target audience in the process, and these are people with similar needs you’d like to provide the best solution.
It is not always necessary that you’ll have to provide a technical demonstration, sometimes, the simple expert advice of tips and tricks of things is also usually enough and appreciated by many viewers.
5. Feature your company’s newest innovations through vlogging events and conferences.
Your team and other industry experts working in your brands have always inculcated in their minds the word innovation. In this competitive world, we are living at, that is one thing every business must have: adaptation to breakthroughs.
In your vlogs, talk about topics on where your company or industry, in general, is heading. Your business consumers will be amazed at the pace your company is growing, so they could not think of any reason at all as to why they shouldn’t trust your brands.
Interviewing some people in your company’s events or featuring a conference and its activities in your vlogs are some of the great ways to show innovation. And with vlogs right now, you could even do it live! So your viewers will always have the newest information available in the market about their best-loved products.
This tip will fire-up your business social media presence. As we all know, people from all walks of life who are interested in your company will always love to hear about new things that are yet to go out of the market.
Just don’t forget that you’ll need to protect your company’s intellectual property rights, too. Thus, carefully plan out in advance the things you’d like to include in your vlogs.
6. Upload customer testimonials.
It is no secret that there are more online shoppers today than ever before. Trust will always be a big concern of your buyers and would be buyers.
Showcasing honest reviews and positive feedback from your past customers, who are continuously patronizing your brand, is a superb way to build trust with your customers.
By uploading customer testimonials will make your company show that it empathizes with the demands and comforts of its purchasers.
To explain for example is when your online shoppers cannot try on the outfit you are selling before they could decide to buy it. Testimonials will be their leverage or assurance that what they are about to buy is what they need and want.
Testimonials will also help in the betterment of your products, and in a way can make your customer service top notch. You will know in what areas or aspects you’ll need to improve on in your brands.
There is nothing wrong with your product. It’s just that there is always a room for improvements.
A video is a great promotional tool for your business. It is very engaging. It builds trust and a strong personal bond between your customer and your brand.