Let’s talk about the latest eCommerce marketing trends set to take the new year by storm. eCommerce itself is an industry that is only going to get bigger. But what are the newest eCommerce marketing ideas for 2023? And more importantly, what ideas should you be asking your Google Shopping agency to implement in January and beyond?
From taking inspiration from some of the world’s most celebrated retail brands to looking on in wonderment at what a local SME has been able to achieve on a tight budget, here are 7 of the best eCommerce marketing ideas for 2023 listed.
Concept No.1: Mobile Shopping Needs to Be An Integral Part of Your Strategy
Even if mobile shopping is already a big part of your own service, it needs to be a much more integral part of your advertising strategy in 2023.
Mobile shopping or mobile commerce denotes a customer’s ability to make online shopping decisions through a mobile device. In many cases, this may mean making your website mobile friendly or optimising your landing pages for mobile usage.
That said, App eCommerce is set to transform the mobile shopping landscape in 2023, with more businesses angling for an eCommerce app that is fit for purpose and can make the user experience a whole lot more seamless.
Concept No.2: Flexible Payment Options Are a Non-Negotiable
From Klarna and Clearpay, to GoCardless and more, 2022 has been the year of the flexible payment option. And as the cost of living crisis looks guaranteed to get worse, it’s going to be integral in 2023 for you to provide your customers with a flexible payment option.
You risk losing a lot of customers in 2023 if you do not provide not just one alternative payment option, but a plethora of flexible solutions. If you don’t, then this is likely to be detrimental to both your conversion rate and your customer retention.
Indeed, one of the most important eCommerce marketing ideas you and your PPC agency should look to implement in 2023 is a flexible payment strategy.
Concept No.3: Reward Customer Loyalty
Though customers crave endless amounts of choice when it comes to paying for their goods, nevertheless, they are also feverishly loyal. And that loyalty should be rewarded.
Any eCommerce brand that is looking to monetise brand loyalty should consider implementing a customer loyalty program that drives the idea that their business truly cares about the relationship with the customer and cherishes their support.
Loyalty programmes are on the rise, and they’re proven to improve customer retention – so 2023 is as good a time as any to create a loyalty reward scheme.
Concept No.4: Personalise the Shopping Experience Through AI and VR
2023 is expected to be the year VR and AI goes mainstream. With more people than ever before looking to immerse themselves in the shopping experience in the comfort of their own home, it’s now more important than ever to incorporate the two disciplines into your marketing strategy.
By implementing VR and AI into your eCommerce store, you are guaranteed to increase your conversion rate due to how customers are craving the real world shopping experience from home.
Concept No.5: Get Creative With Your CGI and 3D Marketing Assets
CGI and 3D assets are certainly nothing new when it comes to the marketing industry, but they’re expected to become more commonplace in 2023.
3D eCommerce combines AI and VR to embed 3D models of your products into your website and further marketing assets. By incorporating these technologies into your strategy is a much cheaper way of operating without the need for a conventional photoshoot.
This influx of the use of CGI and 3D is driven by consumer demand for incredible works of advertising art. And in 2023, this demand shows no signs of slowing down.
Concept No.6: Incorporate Your Social Media Channels in Your Omnichannel Approach
In 2022, after announcing their intentions in 2020, Shopify began working on their goal to implement developments with Facebook, Google and TikTok. What this means is that they have decided to integrate their social eCommerce into their wider eCommerce strategy.
Indeed, rather than a social media manager, a PPC expert would be much more equipped to implement a robust social eCommerce strategy.
Social eCommerce is defined as when an eCommerce activity takes place on social media. This means you should consider everything from targeted ads to what’s trending online when piecing together your eCommerce plan for 2023.
Concept No.7: Implement Your Customer Research Sooner Rather Than Later
The digital eCommerce is ever changing, meaning you and your team need to be comfortable living in a constant state of flux. That said, the best way to stay ahead of the madness is by using your customer research to your benefit.
Use your research to segment customers for improved audience targeting. You can also use these insights to create a more personalised shopping experience, which looks like it’s going to be the main theme of 2023.